Principles of Marketing free essay sample

Observed that higher ROI is earned by companies that are able to charge higher prices, most likely because of successfully differentiating their products and the firms that operate at cost advantage. There is seemingly a positive correlation between market share and ROI. The economies of scale, market power, and quality of management are some of the factors that make market share profitable.As market share increases, businesses are likely to have a higher profit margin, a declining purchase-to-sales ratio, decline in marketing costs as a argental of sales, higher quality and higher priced products. One of the mall determinants of business profitability Is market share. Businesses with high market share are considerably more profitable than smaller sizes rivals. ROI Indicates the profitability of a company.Large businesses have high rate of return because they have achieved economies of scale in procurement manufacturing, marketing, and other cost components. Small sized business focus more on customer relations while large sized businesses work on economies of scale. We will write a custom essay sample on Principles of Marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As the businesses grow, they eve away from the physical market. They cannot build their businesses around individual customers anymore, so they will have invisible customers in the market and they will try to meet the general (average of the) demands of such customers.Mid-sized companies have low ROI because as they are growing from the small sized company to a larger one, they try to hold on to the aspects that worked for them in the past without necessarily realizing that their old methods might not be efficient for them anymore; while also moving forward adapting to new needs which costs them more resources. We use the u-curve marketing tool to analyze the correlation between ROI and market size, that have been thoroughly discussed by many authors, marketers and finance analysts. A Curve gives the general trend of a particular industry.The curve is an exponential (hypothetical) line drawn as an average from the scattered plots In the graph. For our study purpose, we take the telecommunications industry and analyze its trend using 5 major telecommunications operator in France. The data and the graph are presented below: Company Locomotive Bogus SF Orange VINE ROI 38. 04% 19. 73% 155. 95% 58. 48% 31 . 06% U Curve for Telecommunications Industry guesses 120 Series 1 20 10 15 25 35 ere data has been collected from the financial statements from the annual reports for the year ended 2012 for the aforementioned companies.The ROI has been calculated manually as (Net The chart shows us that as the market share increases, the ROI also increases. In case of Bogus, the ROI is abnormally high considering its market size in comparison to SF and Orange which are the dominator of this industry, due to several reasons such as addition of newer technology to provide better quality services, huge expansion in international market; ND returns from other services of the company also has an important role to play.If En take more companies from this industry and plot them in the graph, the exponential line will remain unchanged; however, we will be able to see more clearly the positioning of these different companies in line with the industrial trend. We also need to consider that th e curve will not always take the shape of a U because the return on each industry varies as they are influenced by several factors relevant to that particular industry. TV. Samsung focuses on promoting TV in emerging economies in response to the expected rise in demand, with differentiated design and technology, including JIHAD TV, curved LED TV and large-sized TVs of over 60 inches and smart TV. As far as the product line getting broader, the product obtains bigger market share by meeting Ender demands as the market leader in a mass production industry, riding on the robust rising markets. It is Samsung biggest cash cow with not much potential to outgrow.Laptop: This product reveals the resilient growth in the competitive environment as customers normally have non-adhesive preference before they enter this market or plus shelf obtaining achieve the steady revenues, but its uncertain if they have more future tendency. Smart phone: The emerging markets and the successful launch of premium mobile phones in the global market popularize smart phone rapidly, which build the environment for stars. It balances the profit won in developing market and the de layed economic recovery as well as the increased competitions and expenses in developed markets. The result is more potential than better-performed position. Samsung strategy to apply high-tech to meet the market tendency is the good way to give more profit space and lengthen its product-life. Tablet: Samsung supplies touch screens to Apple for pad, Macro Pro, phone, and pod. It also manufactures the touch screens for its limited edition Galaxy tablets, which, combined with its technology, competes head-to-head with Apple and other tablets. As the screen is manufactured by Samsung itself, the cost for a Samsung tablet is obviously lower than an pad with the same quality screen.However, they have not shown any other advantage over their competitors yet. Printer: Because of the strong competitor such as HP in this product segmentation, Samsung printers are out there in the market to take shelf space in order to prevent competitors market growth. Disc Storage: This market is ruled by MIMIC followed by HP and Dell. It is a tough and tight market for Samsung. This product line of Samsung plays the role as Dogs in the market against the competitors.It will always run with red numbers on financial statements, however, will take precious valuable space in the shelf closing the market to other possible competitors. The Relative Market Share (ARMS) of the company in comparison to its competitors in the market in terms of potential/performance or ROI/market size is 1. 54/0. 89, suggesting that major players in a market tend to be more profitable than their competitors. . ARMS offers a way to benchmark a firms or a brands share against that of its largest competitor, enabling managers to compare relative market positions across different product markets.INNOVATION Innovation is the process when an existing item is used as the foundation to create something new, which is not necessarily very different from the original item, but has improved features, or is more useful in the environment it exists/operates in. Innovation allows business and firms to fill the gaps of demand and supply in the current market place by improvising what already exists. In order to analyze this tool of marketing, our group decided to use a Hair Dryer. A hair dryer basically has five components: the outer cover blower heating element motor power source problem and/or the inconvenience for the users of a hair dryer.On one hand, with an ordinary hair dryer, there is lack of human mobility while using the product. This reduce can only be used in a fixed where there is a power outlet; so the users have to stay in one particular place without moving to dry their hair with a dryer. On the other hand, users usually need to keep standing while using this product. As the length of the wire is limited, it may force the users to operate it in uncomfortable gestures. This is more difficult for the users who have long, thick hair as it will take them longer to complete the task. O improve the aforementioned drawbacks, we applied the innovation process. In order to innovate something new or better, one or more of the components must be moved from the original product, without drastically changing the product. It is important to remember that the function of an innovated product must always follow the form, which means that the functionality is less important than the form, because customers are generally resistant to changes and they evolve one step at a time, while technology leaps. Keeping this in mind, out of the five essential products mentioned earlier, we decided to remove the power source, so that the product has improved functionality and maintains its basic structure. Once the power source is removed, we added a rechargeable battery inside the Andre, with an in-built extension. Our end product would look like in the picture. After this innovation process, the dryer will still perform its core function dry hair; Introit any changes in the form; but it will have more flexibility in terms of human mobility.The user will be able to use the product in the bathroom standing right in front of the mirror, or in the balcony, etc. The users can charge the dryer and then use it in any place, in any gesture they feel comfortable in, without any obstacle. VALUE-CHAIN En have chosen a Music CD to study the value-chain. The music industry is a high- risk business. For those looking for a career in this industry; only a handful makes it to stardom. Music may be a hobby for few but those that make it big often battle record labels, music retailers and digital media in order to claim returns on what is rightfully theirs. In the making of a CD the key players are: the Composers, the Publishers, the Agents/Managers, the Artist, the Record labels, the Manufacturer, the Distributor, the Retailer, and finally the Customer. Each player brings their unique Indispensable capabilities that work together to complete the product. The roles of each of the key players are outlined below: Composers (lyricists musicians): are those who write the lyrics of the song and/or compose the melody. They also have the patent of their creations that could be sold compositions. Publishers: publish musical works of the composers and make it accessible to performing artists. Agents/Managers: act as an intermediary between the composers and the other actors to generate and negotiate contract opportunities, and to develop the artists and their repertoire. Artists (singers bands): are those who interpret/perform (sing) what the lyricists have written for them. Since music is intangible usually they are the image of the reduce. Some famous artists of the past decade are Iranian, Mine, Beyond, La Fine, La Chronicle and many others.Record labels: are the entities that finance, record, manufacture, promote and market the music. They are usually the ones running the show. Sony BMW music entertainment, Universal Records, Columbia Records are some of the largest record labels in the global music industry. CD Manufacturers: give physical visibility and shape to the music. They transform the diurnal music recording into solid object which is the CD itself. Distributors Wholesalers): are the connection between the Record Labels and the Retailers. They take CDC in bulk from the labels, warehouse them and ship them, on demand, mostly to the retailers. Principles of Marketing free essay sample The course content includes a study of the relationship between marketing and society, nature and functions of marketing, marketing management processes, marketing tools, the markets, and the consumers. Course Objectives The main goal of the course is to provide an overview of the basic principles underlying modern marketing theory and practice. It will provide participants with an understanding of the analysis that is necessary for taking marketing decisions, and the wide range of factors (and interactions of those factors) that need to be considered in the design of a marketing program. Students should come away with this course with an understanding of the marketing system and its role within the Malaysian economy and within an individual firm by studying how products and services are planned, priced, promoted, and distributed in order to satisfy consumers wants. Learning Outcomes Upon completion of the course, students should be able to: ? define and apply knowledge of the key marketing concepts. We will write a custom essay sample on Principles of Marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page ? explain how marketing decisions are influenced by environment, trends and developments. ? discuss the factors influencing consumer behavior. Please dress decently and appropriately (according to university’s dress codes) when attending classes. ? Group projects Assignments There will be group projects and assignments. For group project, work together with your group members and at the end of the project your group members will assess your contribution to the project. You are expected to do a group presentation before submission of written copy during the semester. Assignments will be uploaded in UNIEC. In class assignments must be submitted on the specified date otherwise you may be penalized for late submission. If you encounter any problem to submit assignments on the specific date, you are required to inform the lecturer within 2 days of the specified date. For any type written assignments given, the format of the paper should be as follows: ? A cover page with your details – Name, Student ID and Sections ( as registered in CMS) ? Font: Time New Roman , size 12 with 1. 5 spacing ? Include a reference page for every assignment that you submitted. ? Forums Students are required to participate in ALL 3 forums posted by the Course Leader and marks will be assigned based on the quality of the discussion. ? Accessing/ Checking UNIEC Virtual It is utmost important for students to access and check their UNIEC Virtual for any updates and information pertaining to the course regularly throughout the semester. Ignorance is NO EXCUSE. Examination Format Final examination will be a three hours-examination. The exam will evaluate your level of understanding and knowledge acquired in this course. The question formats may consist of multiple choice, true-false, short essays, and case-based problems. Week Topics Covered Overview 1 2 3 4 Topic 1: Marketing: Managing Profitable Customer Relationship Topic 2: The Marketing Environment and the Marketing Information Topic 3: Consumer Markets and Consumer Buyer Behavior Topics/Activities Remarks/ Deadlines Introduction. Class activities: Getting to know. Overview of course plan. Marketing: Managing Profitable Customer Relationship ? Definitions of marketing ? Basic concepts of marketing ? Evolutions of marketing ? Relationship marketing ? Marketing strategy and the marketing mix ? Marketing Challenges in the future Read. The Marketing Environment and Marketing Information ? Company’s Microenvironments ? Company’s Macroenvironments ? Marketing research process Read: Forum 1 ? Kotler: Chapter 3 4 ? Real Marketing 4. 2 ‘Tracking consumers on the Web: Smart targeting or a little creepy’. p 151 Class activities: ? Discuss reading materials Topic 2 ? Discuss ‘Prius: Leading a Wave of Hybrids’ case Consumer Markets and Business Market ? Consumer Buying Behavior ? Consumer Decision-making Process ? Factors Affecting Consumer Buying Behavior ? The Organizational Market ? The Organizational Buying Process.

Pre-Interview Essay Essay Example

Pre-Interview Essay Essay Pre-interview Essay 30/01/2013 I would like to follow the CELTA course for quite a few reasons. To begin with, and more importantly, I want to do the course so as to obtain the right qualifications for and English tutor. I think that the CELTA course can provide me, not only with the necessary teaching skills, but also with the highest knowledge of the subject. Moreover, if one already has the education and skills needed this course gives him the opportunity to keep up to date with the English language, because as it is widely known language, in general, keeps evolving and changing. Another important reason that makes me want to follow the course is the fact that CELTA diploma is recognized thru out the world. That is a great advantage as one has the opportunity to work at almost any country he desires. Needless to say that this is of great benefit not only to one’s teaching experience but to him as a person, as he will be able to broaden his horizons by meeting new educational systems and cultures. I believe that I would be a successful teacher of the English language because I am very interested in it, therefore, I would constantly try to enrich my knowledge around it and do my best to be up to date, not only with the language itself but with educational systems so that my students would get the best education possible from me. We will write a custom essay sample on Pre-Interview Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pre-Interview Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pre-Interview Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer I am of the opinion that you must love what you do so as to be good at it and teaching is what I love. Other than that, I feel that I am the kind of person that can pass his knowledge to the others. I am friendly and easy-going which makes people around me feel comfortable and able to trust me. On the other hand, I am very organized and focused on my goals, even a little bit of a control freak which I believe make me better at what I do and are some important qualities for a successful teacher.

Free Essays on Hist Of Guitar

History of the Guitar The guitar’s history can be traced back in time through monuments, pictures, poems and sculptors. The name of the guitar can be derived from a modification of the Greek word cithara. It is a musical instrument strung with gut or nylon strings played by the fingers having a body with flat back and slight curves. Its history can be traced back over 4000 years. The oldest evidence of the existence of the guitar dates back to 1900-1800 B.C. It was found in Babylonia on clay plaques, which portray nude figures playing instruments that bear a general resemblance to the guitar. There are many cultures that take claim to inventing the guitar, but many accounts report the Egyptians had a fine example of the guitar with ribs and incurvations and a long neck identified on a monument in Cappadocia, Syria in 1000 B.C. There still seems to be great disagreement in those who claim the guitar originated in Europe or those who state it came from the Arabs. The guitar originally had two courses of strings, two double, the top course single, that ran from a violin-like peg box to a tension bridge glued to the soundboard, or belly; the bridge thus sustained the direct pull of the strings. In the belly was a circular sound hole, often ornamented with a carved wooden rose. In past decades the guitars were made from a solid piece of oak because of the availability of the wood. With many guitar makers experimenting in the renaissance they found that cedar was an easier during the construction and also better for sound quality. Previous the guitars had no soundboard because they were constructed out of a solid piece of wood. Constructors found that with the sound of the hollow guitar did not have the sound quality they wanted. They experimented with pieces of wood inside, and found that making the inside out of pine would increase the overall sound quality of the instrument. The first of the guitars was represented in Wester... Free Essays on Hist Of Guitar Free Essays on Hist Of Guitar History of the Guitar The guitar’s history can be traced back in time through monuments, pictures, poems and sculptors. The name of the guitar can be derived from a modification of the Greek word cithara. It is a musical instrument strung with gut or nylon strings played by the fingers having a body with flat back and slight curves. Its history can be traced back over 4000 years. The oldest evidence of the existence of the guitar dates back to 1900-1800 B.C. It was found in Babylonia on clay plaques, which portray nude figures playing instruments that bear a general resemblance to the guitar. There are many cultures that take claim to inventing the guitar, but many accounts report the Egyptians had a fine example of the guitar with ribs and incurvations and a long neck identified on a monument in Cappadocia, Syria in 1000 B.C. There still seems to be great disagreement in those who claim the guitar originated in Europe or those who state it came from the Arabs. The guitar originally had two courses of strings, two double, the top course single, that ran from a violin-like peg box to a tension bridge glued to the soundboard, or belly; the bridge thus sustained the direct pull of the strings. In the belly was a circular sound hole, often ornamented with a carved wooden rose. In past decades the guitars were made from a solid piece of oak because of the availability of the wood. With many guitar makers experimenting in the renaissance they found that cedar was an easier during the construction and also better for sound quality. Previous the guitars had no soundboard because they were constructed out of a solid piece of wood. Constructors found that with the sound of the hollow guitar did not have the sound quality they wanted. They experimented with pieces of wood inside, and found that making the inside out of pine would increase the overall sound quality of the instrument. The first of the guitars was represented in Wester...

History of American Television Essay Sample

History of American Television Essay Sample History of American Television Reflection Essay Example History of American Television Reflection Essay Example Historical Development of the Medium Television was invented in the twentieth century. Nowadays, it occupies a great part of American culture. As for me, now I am sixty years old and from my childhood a lot of things have changed on television. But the one thing is the most important for me. In the late 1950th and the beginning of 1960th, television at home was not such an ordinary thing as it is nowadays. Description of concrete experience: When I was a child, our family did not have it. Newspapers were the main source of information for my parents. Once, my father brought home a big box. It was Christmas time, and all my family members were very curious about the box and its contents. When my father finally opened it, everybody was shocked and happy. There was TV in the box. That time I was 8. I heard a lot about television before. Our neighbors had one and it was a great joy for me to have a TV. In such a way, it was a time when the history of American television started for me. Later, the 1960th became the years of discovering television for me. A lot of things were happening in the world, and television was the main source of information about them. In the 1970th, television was quite popular. News programs became an influential matter. The 1980th became the years of many key world events that were observed on television. In the 1990th and 2000th, the television continued to develop. Reflections: I understood that it was quite difficult for my father to make such a gift. My family was not rich, but my father loved us so much that he had been saving money for a long time to make such a surprise for us. From this experience, I have learned a lot about family relationships. Generalizations, principles and theories: Family values are very important in a person`s life. Everybody should esteem and support a family unit. It is not easy for people to live together. A person has to work hard to have a good family and be happy with it. All problems can be solved with good attitude. Testing and application: Many times in my adult life I recollected the described situation and lesson that I have learned from it. I will never forget that Christmas present from my father. I always try to do the best for my family and teach my children to do the same. Now I have a good family with its values and traditions. Role of the Medium as an Expression of the Storytelling Tradition Description of concrete experience: Television is a great invention of the humanity. There are many entertainment programs such as talk shows, series shows, movies, and so on. On the other hand, for me television means the source of information. Due to television, American people have got the possibility to learn about the most important events from all over the world. It gives people a huge opportunity to be informed and developed intellectually. For me, the first strong impression from television was the coverage of the assassination of President Kennedy in 1963. It was a huge tragedy for the American nation. Summer 1972 Olympic Games were also covered by television. I liked to watch sports competitions, especially swimming. At the same time, I was shocked about the taking Israeli athletes into hostage and then killing them. It was significant and cruel event that was covered by television live. The failed attempt to kill the President Ronald Reagan in 1981 also was also covered by television. Other breaking news I l earnt from television and the one that influenced me much was the suppression of protests in Beijing`s Tiananmen Square in 1989. On the one hand, I saw the longing of people for freedom. On the other hand, I saw a great violence of government striving to put an end to this longing. In 1989, due to the existence of television I watched the fall of the Berlin wall. The symbol of epoch and communism had fallen. It was a great event for Germans and other nations all over the world. The country had been separated into two parts for a long time. People of common history and traditions had other political systems, ideology, educational priorities, and so on. People lived other lives. Some people were living in wealth, others in poverty. But they had common roots, were thinking about one another and had a desire to be together. It was a big happiness for both parts of Germany to be connected and finally live in one country. I know that West Germans still pay some taxes for the renovation of the Eastern part of the country. They are still helping each other. In 1991, I was impressed much by reports about the war in Iraqi. American television covered it in details, showing the bombing in real time. It shocked me deeply. People’s cruelty was enormous. Reflections: My father always told that news programs are not independent and are ruled by governance. Over the years, I have understood his words. I know the meaning and importance of independent mass media for the civil society. From that time, many things have changed. Nowadays, I can watch television and obtain true information about many events from all over the world. I can receive news from independent news programs which I can rely on. I think this is very important for me personally and all American people. At the same time, watching news I was afraid about the future. The President could be killed. There is no stability. Ordinary people are not safe. I had these thoughts at that time. When I was watching reports about mentioned events, I had thoughts about people’s destiny. As for Tiananmen Square, I have understood that Chinese people were struggling for things I already have from the birth – for freedom and democracy. There were people in American history who struggled for these things too. In its turn, the fall of Berlin Wall gave me the hope that the world will become better and barriers between people will break with time. Generalizations, principles and theories: Television shows that there is a huge need for security and stability in the society. This will help people to start valuing things they have. The freedom and democracy are among these things. The brotherhood is another. For me, the events in Beijing`s Tiananmen Square in 1989 was the destroy of everything. But the fall of Berlin Wall was the victory of democracy and freedom. Testing and application: Television has a great influence on the society. Television brings not only good but a lot of bad things to our homes. At the same time, TV news about cruel events taught me to respect the main American values – freedom and democracy. I am proud to be American and I am a patriot of my country. Characteristics of Genre Description of concrete experience: Television is a mixture of everything. Each person can find there what he/she is especially interested in. First time when television entered our family, we were watching a popular comedy series The Andy Griffin Show. It came to an end in 1968. From 1969 until 1971, all my family was watching The Bill Cosby Show. It was a situational comedy consisting two seasons. This comedy, which was about an average high school teacher, described real life situations and provided solutions to many problems. It was useful and really life learned. When I was a child, every morning my parents watched Good Morning America. There were much interesting information, news and many host guests. Usually, I had my breakfast at that time and it was accompanied by this show. Thus, it made my day and until the lunch I heard in my mind its main melody. Besides, my father liked westerns and talk shows very much, especially The Phil Donahue Show. My mother preferred soap operas that were shown daytime. The soap D ays of our Lives was her favourite one. As for me, being a child I enjoyed watching PBS Sesame Street, Scooby-Doo and The Flintstones. Muppets, animation, and games were widely used there. In 1970th, drama programs such as Charlie`s Angels, Columbo and Dallas were commonly watched and popular in America. Besides, television also offered Lou Grant, Little House on the Prairie, and Quincy. My family, neighbors and friends were regularly watching at least one of these programs. In my family, we usually watched Columbo and Dallas. Columbo was about a smart detective Lieutenant Columbo who had a specific way to investigate crimes. At first, the series described the crime and its commitment in detail. The main question was in the way of how a detective would find a murderer. In its turn, Dallas described a love story based on the plot of Romeo and Juliette. In the 1980th, I started watching series themes about the life of rich people. The whole America was watching Dynasty, Dallas and Rich and Famous. I was not an exception and watched Dynasty. This epic series theme showed the life and love of rich oil tycoon and his family. It was full of glamour, wealth and fashion. There were a lot of other interesting TV programs. Magnum P.I. show with Tom Selleck was telling me about important and hard work of American Police. The Oprah Winfrey Show was the source of information and new emotions for me. I liked Oprah. Her charism and charm gave me additional energy. In the 1990th, I watched Law Order and X-Files. Law Order had been popular for a long time. I have watched it from 1990 until 2010. Detectives, investigations, prosecution of the offenders – all of this made the series interesting and dynamic. Moreover, it was based on real cases. In its turn, X-Files was mysterious and unbelievable television series that was broadcasted on television from 1983 until 2002. Two FBI agents investigated abnormal events. The most intrigue thing here was the endlessness. With the problem solving, new questions arose and they were not answered fully. It gave additional charm to this television series. The Rosie O`Donnell Show made my evenings. In 2000, I started watching a television series Sopranos about a criminal Tony Soprano and his family. I am watching it until now. In the 1990th, I saw a reality television show for the first time. It was The Real World by MTV. This long series show was something new on television. I was surprised to watch people`s ordinary life in real time. Reflections: As a child, from Sesame Street I eagerly learned a lot of information that is valuable for a child. Scooby-Doo and The Flintstones were so funny and fascinating that I could not leave my place until the final scenes were shown. Later, Columbo was interesting for me because while watching it I could develop my logical thinking and intelligence. A great number of psychological aspects of human behavior, various puzzles and tasks for solving gave my brain additional stimuli for active work. From Dynasty, I have learned new things about the life other than mine and that I could hardly ever have. It was interesting to look at these people, see their luxurious things, dresses and houses. When watching Dynasty, I was thinking about people. The main discovery for me was the fact that people are the same in their wishes, attitudes and desires disregarding their status. Everybody needs such things as love, friendship, and kindness. From Law Order I learned a lot about police work and various aspects of detectives’ life. While watching Sopranos, I was thinking about the difficulties in life. Despite Soprano is a criminal, he is always between the two worlds – his home and his criminal activity. Generalizations, principles and theories: Programs for children shown on television develop a young person in the process of entertainment. Programs for adults make people think about some vital issues. In television shows, a lot of controversial and topical themes are discussed. It allows a person to form his/her own opinion on the topic. As for me, I generalized the following conclusions. No wealth could automatically give happiness to a person. The American Dream can be achieved by everybody. The main thing is to study and work hard. At the same time, there are always moral dilemmas in life how to act and what to choose. Every person faces these dilemmas. From television series I learned that there are no right or wrong things for anybody. There is moral choice of a definite person. Testing and application: During my life, I used lessons learned from television. I try to be tolerant and show love and kindness. I understand that no wealth can bring happiness and I try to be good person in any situation. Effect of Corporate Ownership on Trends in the Medium Description of concrete experience: When I was a child, I was influenced much by the governmental ban on cigarettes advertisement on television and radio. My mother supported it. She did not smoke and thought that such advertisement promotes nicotine addiction and influences a lot of young people. My mother did not want to see me smoking. This situation and my mother’s words about it made me think that smoking was a bad thing. From that time, I do not smoke. By the end of the 1970th, the cable television has entered our home. Cable television proposed new interesting channels on various themes. After the domination of only three networks, the introduction of a new one seemed like a mystery. It changed a lot in the industry. People obtained new opportunities to develop and were given a range of channels to choose from. For instance, as a child I liked Nickelodeon. It was oriented on children and young people as I was. Nickelodeon proposed a lot of animation, movies and shows for people of my age. Many new cable networks were introduced to American people in the 1980th. As I was young and curious, I preferred Music Television, Discovery Channel and Arts Entertainment. Later, I have discovered for myself The History Channel. All my life I was interested in history, and this channel was especially valuable for me. I watched programs about ancient times, middle ages, and modern history. I learned a lot about people’s life in different countries in other time periods. I was interested in things related to the First and Second World Wars that influenced much a world order and were connected almost with every country in the civil world. Reflections: In my opinion, my mother was right saying that smoking is bad. The governmental decision to ban cigarettes’ advertisement was a good decision for the society. As for additional channels, I was happy about it. For instance, while watching Nickelodeon, I was happy to see the same young people as I was, listen to discussions on questions and problems which I was thinking about. Moreover, there were a lot of jokes and funny things in the scenes. Thus, this channel taught me a lot about things topical for me. I found a lot of useful information and answers to various questions that I hardly could ask my parents. Music channel gave me additional energy, I liked to sing and dance while watching it. Discovery channel gave me a lot of new interesting information about various sides of life – from bacteria to universe. The Arts Entertainment helped me to be in a good mood and gave me positive emotions. These things were important for me. I learned to live and be happy in life. From The History Channel, I learned about traditions, culture and behaviors of various nations. I have obtained much useful information. Generalizations, principles and theories: I have learned that television has a great influence on people, their minds, habits and attitudes. Corporate ownership plays its own role. It can use television as a means for achieving goals, like in the case with a ban of cigarettes’ advertisement. Government banned it. It was good for people, but bad for big corporations. Simultaneously, the development of television led to the introduction of new cable networks that was a good thing for both people and corporations. Testing and application: Ban of cigarettes prevented many young people from smoking. For instance, due to such bans, I am not smoking. The variety of television channels helps me in real life, including cases of communication with people of others nationalities and religions. Influence of the Medium on a Particular Culture Description of concrete experience: During my life, I was always impressed by talents shows that were offered by various TV channels. There were shows like Showtime at the Apollo, Solid Gold, and others. I think these TV shows influence the American culture to a great extent. In such shows, Americans were dancing, singing and doing many other tremendous things. I am waiting for every season of America`s Got Talent, worrying about participants and following the course of the competitions. In 2014, I was for Mat Franco. I was happy when this talented person had won a competition. In 2015, the winner of 10th season Paul Zerdin also won honestly and fairly. Among others, series themes have a huge influence on culture. For instance, such series as Sex and the City boomed America. This series was cult for many American women including me. The story about four middle age women turned my world. It was the first time that the television described the life of adult women, their problems and desires. Many topical themes were also discussed in this project. This series theme dictated people the fashion and the way of living in the society. My children watched series Friends and Beverly Hills 90210. Despite the fact that I was an adult, I also liked it very much. It showed young people`s everyday life. They were solving problems and living a life with humor and ease. It was useful series for my children because everyday problems and situations of youth were discussed there. Besides, I watched Murphy Brown, the television comedy about life and the creation of the television series. I liked the main character Murphy Brown, a smart and talented fem ale reporter. Many people wanted to be like her. News and talk shows also have huge influence on culture. For instance, these days I have been watching The Tonight Show. Many interesting themes are discussed there. I am listening to different opinions and forming my own point of view regarding the main topics. Reflections: The number of talented Americans impressed me the most. While walking through the streets, sitting in restaurants and living an ordinary life I have never thought that there are so many talented people around me. Earlier while communicating with them I looked only at their appearance but not their internal side. These talents shows push me to think more about it and try to something good and exceptional in everyone. Generalizations, principles and theories: Television has a huge influence on culture. It dictates fashion, the way of dressing and behavior. To a great extent, popular culture is made by television. Due to television, I know that each person is genius. From that time I think that each person is talented in one or another field of activity. The most important thing is the ability to discern and estimate it. Testing and application: I know that many things I am doing I do in a way television has showed me. It concerns many things in my life including dressing and behaving in the society. Due to talents shows, I acquired a different attitude to people around. I started looking for something good and interesting in everybody. Influence of a Particular Culture on the Medium Description of concrete experience: In 1976, it was the first time that I saw a woman in news program. It was Barbara Walters who was the co-anchor in evening news on ABC channel. It was discussed much. In the evening, my family watched the comedy All in the Family. It was shown in the prime time, and all my family were sitting, laughing and discussing it. A lot of controversial questions were raised in the comedy. Relationships in the ordinary American family, between Archie Bunker, Edith, Mike Stivic and others, were diverse and complicated. Situations, problems and their solutions were different. Themes were topical. All in the Family showed social inequality in the society. In 1977, we watched Roots. It was miniseries about the life of African-American family. Race relationships, sex, romantic relations, violence and many other things were discussed there. It was topical for that time. Besides, from 1984 my Thursday evenings were accompanied by Cosby Show. This show was about an African-American family of the upper -middle-class. I liked the soundtrack to it very much. It was almost like jazz. A lot of humor and real family situations made this show interesting and easy. The main issue of the show was the fact that it raised themes of inequality in America. Reflections: For me to see a woman as a co-anchor was not so crucial, but I had a real feeling that the priorities in the society are changing. The power of men was shacked, and women began to declare their rights. As for All in the Family, in this series social inequality in the society was also showed. I was a child and did not understand the question on the whole, but I still have in my mind the main things. It is about the injustice and cruelty of inequality. This issue should be eradicated from life. At the same time, while watching The Cosby Show, I learned that disregarding the race or other matters Americans can achieve certain status in the society, have good profession and be equal. Generalizations, principles and theories: The Movement for Woman Rights, as well as African-American Civil Rights Movement had a considerable impact on television. That is the case when television was influenced by culture, began to count with it and offer connected programs and materials to people. It helped to break the inequality barrier in the country. Testing and application: I saw many controversial things in my real life and could not find right answers for my questions. But civil movements changed the American culture and influenced television as well. In its turn, television gave me necessary answers and taught me to be tolerant and understanding.

Problem question Essay Example | Topics and Well Written Essays - 1500 words

Problem question - Essay Example Jessica knows through other employees that a position will be open very soon but has been advised by Harrington that they ‘do not hire agency workers.’ Rachel has sought advice due to the fact that she is pregnant and considering employment options. She would like to know what her rights are to maternity leave and if there are any conditions allowing flexible scheduling before she applies for a position through Kent University as a part time accountant. It is very likely that Jessica is currently working under a ‘contract for service.’ This means that as an agency employee she is entitled to certain rights, those rights consisting of breaks during a work assignment, minimum wage, paid holidays, no unlawful deductions from pay (DirectGov), protection under the health and safety laws and freedom from discrimination in any manner. Jessica states that Nursebank has been bullying her and she would like to become employed four days a week directly with Harrington. Harrington does have an upcoming position but Jessica was told that they do not hire ‘agency workers.’ Jessica needs advice as to if this is against the discrimination policies that are legally in place. There are two factors here to consider and examine when reviewing Jessica’s complaints. The issue of Jessica’s bullying should first be explored. Bullying in the workplace can be described as being constantly picked on, ridiculed, humiliated, being overworked in comparison to other workers (Direct Gov), passed over for promotions and being threatened with dismissal. Jessica did not specify exactly how she is being bullied but these examples are not all-inclusive. Bullying is protected against through harassment and discrimination laws. Employers can be held liable for these behaviors through legal proceedings. It is important to advise Jessica that the first step she should take is to report the bullying. Review Nursebanks policies and procedures for deal ing with worker harassment and discrimination. It will become especially important that she has initially consulted and followed company procedure for reporting these actions should Jessica want to file a grievance against Nursebank. The ACAS statutory code of practice on grievance and discipline is issued under section 199 of the ‘Trade Union and Labor Relations Act of 1992’ (TSO). This sets out to establish guidelines for policy and procedure involved in grievances though the code does not necessarily need be followed exact but the employment tribunal will consider this code strongly in any cases brought up. Jessica should expect Nursebank to act promptly and consistently in investigating her complaints. Jessica has the right to be represented by her trade union, if she has one, or anyone she should use during any meetings or discussions or formal talks regarding her complaint. If the decision that the company makes in dealing with Jessica’s issue of being bull ied does not resolve the issue she can then proceed further and appeal the decision. Legal actions can be taken if there is no relief from the claim, though I would advise that Jessica ensure she has done everything possible with the grievance and appeal process so that should she need to file a suit against Nursebank she will have sufficient evidence that they have been negligent or libel. Mediation by a

Advances in Wireless Networks Essay Example | Topics and Well Written Essays - 2500 words

Advances in Wireless Networks - Essay Example This network will be a controller-based wireless LAN technology that will be used to modernize the daily tasks University of Iland (UoI). This report outlines the specification and design of the new network. Introduction In this report I am going to specify a new controller-based wireless LAN design for University of Iland. The management of University of Iland wants to revolutionize the new technology based processes and network of university. This new technology based infrastructure will offer an excellent support for the potential working and improve performance of university learning, data sharing and educational performance. This specification report will present a comprehensive analysis and specification of new wireless network technology, its requirements, design, systems, equipment and computations required for the establishment of LAN network at University of Iland. Aims and Objectives The key aim and objective of this new wireless technology based structure is to develop an d implement a new technology based framework at University of Iland that will support the School’s Information Technology strategy for the next seven to ten years. This report is aimed at offering a detailed analysis of specification and procurement activities for the implementation of new wireless LAN based Information technology structure.... Structure of the School The school has seen rapid growth in the past five years, particularly after acquiring local consultancy contracts and attracting national research projects. There are many subject groups within the school such as Networks, Artificial Intelligence, Systems Analysis, Design and Informatics, Software engineering and E-Business. P.E. Ryno is the Dean of the School; there are many group leaders subordinate to him. In this scenario, the newly established school of computing has following structure of the subject groups within the school: No- Subject Groups Members of staff 1 Networks group 5 members 2 Artificial Intelligence group 4 members 3 Software engineering group 5 members 4 E-Business group 5 members 5 Admin group 5 members 6 Technicians group 5 members 7 Group Leader Informatics 6 members 8 Group Leader for the technicians 6 members In the context of future growth of present educational structure we are expecting more staff members connecting to network and communication arrangement. It is anticipated that approximately 10-12 members of staff will join this school in the next 5 years Technology Needs Specification There are many system related needs and requirements. This part of report will outline main technologies that will be implemented at University of Iland through the establishment of new information and networking technology structure. For sake of this new technology specification, I will outline some of the main needs of the school network technology. Personal Computers The personal computer will be available to all members of the school staff. These systems will include some of the modern laptops.

Locke’s Second Treatise of Government Essay Example for Free

Locke’s Second Treatise of Government Essay Introduction In this essay, I would like to discuss Locke’s Second Treatise of Government section 131. This essay is divided into four parts. In the first part, I would like to interpret what Locke’s position is developed in section 131 and in the next part, I would like to discuss how Locke supports this position by tracing back to the origin of government. Then in the third part, I would like to point out some flaws in this position by arguing evidences provided by Locke to support his position. The last part of my essay is the conclusion. Locke’s Position in Section 131 In section 131, Locke explained that the ultimate aim of uniting a society is to protect the security and property of the people and developed the position that the society should never extend its power farther than the common good of citizens because its supreme power is originated from the consent of people. In a word, according to Locke, the society is obligated to secure their property and is limited by the consent of people. In order to prove the limits of the government, Locke traces back to the origin of government: why man is willing to give up his freedom and subject himself to the dominion of a commonwealth instead of staying in the state of nature where he has right to everything. Three Inconveniences in the State of Nature According to Locke, for a rational man, the reason why man is willing to surrender their rights, though man has right to do anything without being affected by the will of others within the law of nature in the state of nature is the uncertainty of his preservation. The enjoyment is unsafe. Because man is partial to his own interest and is lacking awareness of the law of nature ‘That being all equal and independent, no one ought to harm another in his life, health, liberty, or possessions’ (Chapter 2, Section 6) and there are probably continual invasions of others. As a result of this, there are three inconveniences under those circumstances. The first inconvenience is that there are no such established and well-known laws which can be used as the standard to judge what is right and what is wrong so that everyone is uncertain about their future and their property including their security, estate and possession etc. Or if there is a united society, The second one is that there is no popular and indifferent judge to rigidly distinguish between right and wrong by the established law. Everyone can be the judge himself in the state of nature, but they always tend to bias to themselves, their friends and families. The third one is that there is no power to ensure the punishment. In the state of nature, everyone has the right to punish whoever breaks the law of nature. According to Locke, it is executive power. But that may put them in a dangerous situation so that the punishment is hard to be carried out. The origin of the Government According to Locke, due to all these defects in the state of nature, people were thinking about uniting a commonwealth. Surrendering their rights to a sovereign which can use the supreme power to protect them is a remedy. The right of government comes from its subjects, and the government can never override them. Locke’s Solutions to Restrict the Power of the Government and My argument From my perspective, I think Locke’s position on the limits of government seems kind of idealistic. The biggest question is how citizens can ensure that after the government gains the supreme power, it does what it is expected to do as original intention. Political power has a character to expand itself. If there is no limit of power of the sovereign, even though he is a man who has a good virtue, it is still uncertain that he governs the society following the law without any extemporary decrees all the time. Hence, Locke provides three solutions to restrict the power of the government. There might be some fIaws in them. I would like discuss all of them below step by step. The first solution that Locke provides is that the government is limited by the law established by the consent of the majority. When the sovereign rules the state, he must obey the laws which made by the majority rather than govern it by his own will. â€Å"And so whoever has the legislative or supreme power of any commonwealth, is bound to govern by established standing laws, promulgated and known to the people, and not by extemporary decrees† (Chapter 9, Section 131) From my perspective, obviously there is no coercive power to guarantee that the government is run by the law except revolution (I will it discuss in the third point.) Moreover, it is also questionable whether there exists such kind of law which is able to represent the common good indeed. Even in our times when the legal system is more developed than the times when Locke lived, a large number of flaws can be found in our laws. Locke argues that laws can be updated. But no matter how up-to-date the law is, it still cannot cover everyone’s interest. The universal of controversy cannot be avoided as long as people are in the different situation. Locke himself admitted that when man enters into a society, he gives up his equality â€Å"when they enter into society, give up the equality†. (Chapter 9, Section 131) As there are different classes of citizens, they must have some different interests, which make them in different statuses of society. There is no contradiction unless there is no difference among people. Even that we are equal before the law, we cannot be protected by the laws equally. For instance, is a person is too poor to afford a lawyer, when his right is impaired, he cannot protect his right by law means and if a person has not studied laws, his property might be invaded without knowing it. If the inconvenience is caused by the ignorance, there is no distinct difference between the state of nature and the commonwealth. Furthermore, if there are conflicting interests between a person and the government, it will be in a dilemma. In this situation, if the person protects his own interest by law, interests of government will be impaired. And in the long run that may lead to the impairment of interests of more  people even include the first man who tried to protect his interests by law. Locke may argue that in his second method that he advocates the division of political power and that he divides supreme power into three: legislative, executive and foreign power. What the government has is just executive power. The parliament has right to making law. And the government is run by the law. How can it do beyond the law? Moreover, the legislative power which belongs to citizens is always higher than executive power. It is one of the greatest contributions of Locke that he advocates to make legislative and executive powers apart, but in comparison to three individual powers: legislative, executive powers and judicial review in political system today are employed, like the United State of America, It is not hard to find out the lack of judicial review in Locke’s theory. Locke only divided legislature and executive branches. It seems that the structure of the government created by Locke is less developed than that of today. Without judicial review, the balance of power is weaker. Even our modern society in which there judicial system exists, the administration tends to gain power from time to time. For example, under the circumstance that judicial review exists, it seems that the strength of the president becomes stronger and stronger in the US. Moreover, Locke thinks that legislature could be formed of not only representatives but also the noble or a single hereditary person who has an executive power. â€Å"Let us suppose then the legislative placed in the concurrence of three distinct persons. 1. A single hereditary person, having the constant, supreme, executive power, and with it the power of convoking and dissolving the other two within certain periods of time. 2. An assembly of hereditary nobility. 3. An assembly of representatives chosen, pro tempore, by the people.† (Chapter 16, Section 213) That weakens the strength of legislative further. Even though those two solutions cannot completely ensure the government is run in the right way, Locke provides the third solution that people can take back their rights that they gave to the government by revolution and transfer rights to another sovereign if the government breaks the law of  nature. However, another problem may rise. There is the limit of revolution that Locke provides. According to Locke, the revolution could be legimate only carried out by the majority. What if what the government did is just harmful to the interest of the minority? Can the government united with the majority benefit from the minority by abusing their rights? The only thing that they can do is bearing subject themselves under the exploit. I do not think that Locke himself would like to become one of the minority members in that situation. Sometimes the good of the majority is not necessary the good of the minority. That is also an action of beyond the common good. It can be imagined that the consequence of benefit from doing harm to a small group of people is no difference with a political system of tyranny. In conclusion, Locke supports his statement that the government can only do the common good and never override citizens by tracing back the origin of the government. Because of three inconveniences in the state of nature, people are willing to transfer their rights to a government. The right of government comes from the consent of people, so it can never extend farther. And Locke provides three means to limit the power of government. However, I suggest that there might be some difficulties to carry out these measures. There is no such coercive power to compel the government to play its role by laws. Furthermore, there is a doubt if such kind of laws representing the common good existing. And there is no judicial review to decide whether and when actions break the law. The action of revolutions does not working all the time. The rule of revolution Locke provided may be the legitimate basis of putting the minority in the tyranny of the majority. But in any case, Locke’s theory shows us the end of the society and the idea, the balance of power, and directs us to think about the way to improve the political system and make it more democratic.