El Cid and Kracauer’s Mass Ornament :: Medievalism Kracauer Film Cinema Movies

The numerous historical films that merely illustrate the past are attempts at deception according to their own terms. Since one always runs the danger, when picturing current events, of turning easily excitable masses against powerful institutions that are in fact often not appealing, one prefers to direct the camera towards a Middle Ages that the audience will find harmlessly edifying. The further back the story is situated historically, the more audacious filmmakers become. They will risk depicting a successful revolution in historical costumes in order to induce people to forget modern revolutions, and they are happy to satisfy the theoretical sense of justice by filming struggles for freedom that are long past.1 Kracauer’s analysis of the historical film culminates in a dismissal of historical, and thereby factual, efficacy. In this circumstance, the period piece can assume an earlier time frame as a departure from the burden of accuracy rather than an acceptance of it. Academic records indicate that El Cid (dir. Anthony Mann, 1961) ignores much of Rodrigo Dà ­az de Bivar’s factual exploits as a warrior for hire, fighting more often for compensation than any religious or moral certitude. Why, then, was this character’s story so appealing as a platform for a historical epic film? El Cid’s historical ambivalence suggests that it’s story is more appropriately detailed for potential aesthetic achievement than realism. Kracauer begins describing the aesthetic condition of the mass ornament as a reference to the Tiller Girls, a performance group based on visual uniformity. He focuses on their performance of emulation and repetition, through which they are â€Å"no longer individual girls, but indissoluble girl clusters whose movements are demonstrations of mathematics.... One need only glance at the screen to learn that the ornaments are composed of thousands of bodies, sexless bodies in bathing suits. The regularity of their patterns is cheered by the masses, 1 This passage is taken from Siegfried Kracauer’s essay â€Å"The Little Shopgirls Go to the Movies.† themselves arranged by the stands in tier upon ordered tier.2† Already, there is an allegory bridging this performance art with the cinema. The masses are clearly the film’s intended audience gathered in a theater, which composes the modern medium for the cinematic ornament. The film’s actors become the performative aspect of this equation, wherein their acting and involvement in a character role, no matter how important, is meager and unnecessary without the remainder of the operative whole. The film opens with a revelatory glance at this phenomenon, as Rodrigo carries a cross through an empty landscape. In retrospect, his great battles and leadership are abstract and ineffectual without the massive army of followers. As the stand-in Christ figure, he showcases the absence of the epic’s ornament: a solitary figure,

Objectives Project Essay

Project termination can happen for many reason some out of control of the project managers. If the project is successful or not successful you have to ensure that many task are complete to terminate the project. Our project is going to be successful and when the project is complete will be sure that all final task will be closed out properly. There will be a proper termination of the project making sure that it ends effectively and efficient. At the ends of the project the following task must be completed the project will be complete, it will be delivered and accepted by the client, a finalized report will be prepared, all bills will have been paid and invoiced to the client, all resources will be returned to the proper places, all documentation for the project will be stored in the proper manner, and the project books will be properly closed. The methods that we are going to use to ensure that the project met its objectives is by using retrospectives. While conducting the retrospectives we will evaluate many sections from the project context and descriptions, the project timelines, and evaluations of what is going right and what went wrong throughout the project and how to prevent those issues in the future. By evaluation where the project had issues and coming up with a solution will better provide us an example of thing to avoid in the future. There are six main criteria that will be reviewed to the fullest to determine the success rate of the project. The first criteria is the schedule, was the project completed in the proper time frame if it was not what was the issues that caused the project to take longer to complete to be successful. The second criteria is going to be cost. Was the project completed under budget, on budget, or over budget and if over budget what was the cause of being over budget. The third criteria would be product, was the product satisfactory and meet the need of the client. The fourth criteria is use, was the project implemented and used for its original purpose and was it function able. Fifth criteria being value, was the project and overall success. The last criteria is going to be learn, what was learned throughout the project, should have there been changes that could have been made to make the project more successful. Reviewing all six of these criteria will ensure that our project was successful on our part and that our client is also satisfied.

The Roles That A Financial System Performs Finance Essay - Free Essay Example

Sample details Pages: 7 Words: 2187 Downloads: 4 Date added: 2017/06/26 Category Finance Essay Type Narrative essay Did you like this example? When the individuals, business and government give instruction to the financial system, financial system need to respond and do transfer funds to other parties. For example, when a traveler uses the credit card to obtain cash in a foreign country, or when a firm needs to pay for the import from abroad, the financial system will complete the transaction. Financial systems make it be possible for countries government to deposits fund straightly into individuals bank accounts. Moreover, financial system allows the transfer funds between two different countries to become easy and cheap, regardless any currency the payer desires to use. The traveler loved this most acutely when communications are disrupted and the banking machines on which she is relying for her weekend expenditures do not dispense the cash she expected to obtain. The classifications of savers are the individual who earn more than they spend and businesses whose profits exceed their capital expendit ures. We assume that, the money which been spend will not be the saving. When individuals save, they usually allocate some of their surplus funds in cash or non-interest-bearing deposits, some in return forms such as interest-bearing securities or deposits or other securities expected to yield a combination of dividend income and capital gains. In the developed countries, individuals saving is assigned among bank deposits, investments in pension and mutual funds, and marketable securities. Normally, the proportions of individuals will distribute between those investments is according to the average returns each type yields. It means that, the greater average returns always mean greater risk as well, and consumers make tradeoffs between expected return and the risk of earning that return. Businesses are just like individual who hold a combination of liquid assets having no or low returns, and other financial assets such as securities, typically bearing higher returns. However the goal of investment between businesses and individual are different, as a result the particular combinations of financial assets they hold are also totally different. For example, businesses and individual always will consider at least to some extent on how unpredictable its short term cash inflows and outflows are likely to be. Most of the savers want a reasonable return on their saving, and they do ensure their funds are invested safely. Since most of the investors are risk averse, they demand asset return matching with the perceived risk of investment. The important conclusion of modern financial theory is the investor demand a yield premium that increase with investment risk. A simple example is individuals tend to buy stock rather than bonds because they consider stocks to be riskier and have higher expectation than bonds. Although most of the investors behave as a risk averters, but we still can find the clashing behavior cases. For example, some saver didnt pay much atte ntion on the potential risk when faced with an investment promising an unusually high return. Saver are fail to recognize that the promised rewards are always taking great risks. When the financial institution is paying extremely high rate of return to the depositors, and it is growing extremely quickly, you will witness the example of savers are actually taking very great risks. One of the example happened in the 1990s notable frauds were perpetrated in both Albania and Romania, with some depositors losing as much as two years income when the fraudulent institutions failed. Primary and secondary transactions Figure: Flow of funds diagram Liabilities Assets Regulation Sectors typically supplying funds Households Governments Reset of the world Sectors typically using funds Non-financial firms Governments Reset of the world Financial System Financial Markets Financial Intermediaries Government (Fiscal policy) Central Bank (Mo netary policy)The purpose of financial system is raises funds from the lenders or investors, making them available to the borrower or other users. Lenders and other investors are called suppliers of funds while the borrower and other users are called demand of funds. These funds can be either uses for finance the current expenditure for consume good, implement the plant and equipment for business firms. The transactions are measured through a system of accounts known as funds flow accounts or financial flow accounts. As Edwin H. Neave stated in his book, funds flow accounts is trace net borrowing or lending transactions between major sectors in the economy. The sectors defined in the accounts are households and unincorporated business, private non-financial business, government, private financial business and the rest of the world. The figure above show that the funds financing new investment flow mainly through intermediaries, with only a small proportion being transmitted di rectly through financial markets. The economic agent who spends more than the current earnings must either sell assets or borrow funds to finance the difference. Primary transactions are the activity deals for raising new funds and involve creating new financial instruments. The new securities can be either shares, bonds, promissory notes, loan contracts and etc. These securities may be sold to investors through the securities markets or may be acquired by financial institutions which advance funds directly to their clients. The Primary transactions is important because their effects on the economic growth. If the domestic financial system does not finance certain kinds of deals, then the capital formation will be inhibited-unless the necessary funds can be raised offshore. Secondary transactions are the activity deals involving trades in existing securities. It represents a reallocation of existing financing rather than the creation of new arrangement. The secondary market purchases of securities are used to invest surplus funds; secondary market sakes of securities are uses to raise funds. Normally, secondary transactions take place in the stock markets, the bond markets or the money markets. The instruments representing loans provided by banks or other intermediaries are rarely resold in the marketplace. The companys or governments securities which active in secondary trading are improves the liquidity of its primary securities issues and helps evaluate new information about the issuer. Why we say secondary transaction will enhance the liquidity of primary issues? This is because they indicate it will likely prove relatively easy to trade the securities at some subsequent point in time. Risk Management Instead of being used to raise new funds, some financial deals are struck with the principal purpose of dividing up and trading risks. Although risk management is often regarded as having emerged in the 1970s and 1980s,that view stems princi pally from observations of the very rapid growth of risk trading during those decades. Actually, the idea of risk management is familiar to some of the financiers for a much longer time. For example, some risks have been insured since long trading first became a reality. After the problem happen, the insurance company were formed principally to assume risks that people were unwilling to accept. The clients is actually selling risk to the insurance company, when individual or business are buy a policy from insurance company to protect their loss through fire or damage. At the real world, the risks assumed by insurance companies are not actively traded. Other instruments such as commodities futures have long been used to trade risks actively. For example, crop growers sell commodities futures allowing them to hedge against the risks of fluctuating crop prices, while speculators buy the same futures contracts to assume the risks. The origin of the commodities futures markets is by s ecurities firms that were both familiar and comfortable with the idea of secondary through market trading. In the late 1960s, 1970s and 1980s, the risk management had expanse greatly in volume and importance. The first country is United States, and then the next country is follow by Great Britain, Japan and other countries. The shift in demand for risk management and the change in the supply of instruments suitable for risk management can result in the trade in derivative securities. From the demand view, the risk management becomes more popular as the financial environment at year 1969 to year 1990.At the same time, the internationalization of business implied very fast increases in the foreign currency transactions, increasing the demand for managing these kinds of risks. The cases on late 1970s and earlier 1980s show that the increasing strength of the Japanese yen make the Japanese investors suffered large capital losses on their US dollar denominated investment, because m any of them took the form of US government securities. From the supply view, market trading of risk management instruments as a derivatives security is based on the same considerations which led insurance companies to write liabilities and commodities traders to purchase futures contracts. In the earlier 1970s, there have 2 important supply side was changed; technological is increasing the risk of the trading. First, traders in the instruments learned the importance of standardizing terms, which lowered the costs of both contact origination and of subsequent trading. Second, traders learned the importance of guaranteeing contact performance. Secondary market risk trading services the primary undertaking of risky projects, just as secondary markets for securities improve the functioning of primary markets for raising funds. An economy with access to cheap and easy secondary trading of risk instruments will assume more viable risky projects than one without secondary markets, ma inly because the parties originally undertaking to face the risk find it easier to divide into different components that are attractive to purchasers with specialized requirements. Finance and economic activity When we study macroeconomic, we know that the major determinants of economic activity are consumption, investment and government spending. In particular, the changes of interest rate have great impact on the growth of economic. Moreover, the kind of investment undertaken affects the kind of productive capability the economy acquires. By making primary financings easier to arrange, the financial system can encourage economic growth. Financiers do not directly stimulate capital formation by deciding to put up funds for projects, but they can certainly constrain decisions to acquire long term capital if they refuse to provide funding. If the funds are not available domestically, business can seek financing offshore, but business that is unknown to the financiers of a forei gn country may not always be successful in obtaining funds. Economic growth can also stimulate financial system growth. Both financial system developments, and many individual financing decisions, are driven by attempts to respond to changing demands for funds. In addition, the financial system evolves to overcome emerging impediments to financing new kinds of deals. Let talk 1 example, over 1970s a world-wide increase in the demand for more risk management services was met by increased trading activity and the development of many new risk management products, as already mentioned. The interest costs and the availability of finance differ between countries. The difference in financiers capabilities affect the availability and the cost of finance. A second source of differences in cost and availability is the cost of producing deal information in differing milieu. High financing costs or limited availability of funds signal financial underdevelopment. We can say that by improvi ng the economys growth prospects means improving its existing financial system capabilities, its access to offshore finance, or both. The purpose of the interest rate is to serve the overcoming financial underdevelopment, but that is not an easy task since it requires structure up new capabilities to screen and govern financial deals. Financial system development is most likely to occur in an already sophisticated financial system, because that is where innovation is least costly and most likely to be profitable. In the most developed economies, establish large business with profitable track records do not have much difficulty finding financing. Normally, such a business is more tend important to the consideration on the cost. Smaller businesses short term financing needs can also be satisfied relatively easily, at least so long as the business has marketable assets to offer as security. Small businesses have no difficulty to raising the funds to financing the acquisitions of inv entory or accounts receivable, being able to rely on bank loans or trade credit to do so. Financial systems vary in their capability to fund innovative or familiar projects backed only by uncertain earnings or illiquid assets. Other economies have relative few imaginative financiers capable of seeking at such kinds of deals constructively as well as critically. Countries which have foster divers financing arrangements normally do a better job of encouraging creative. The more likely the economy will be able to maintain international competitiveness through updating its productive capacity is follow the more diverse the capabilities of a financial system and the more its regulatory climate encourage responsible experimentation. For the economies, the growth is very important, but particularly to less developed ones where both infrastructural and business capital are likely to be in relatively short supply. This is the truth that financial system development is very difficult in the undeveloped countries, placing them at additional disadvantages that can only be overcome with patiently building up elements of a sound financial system over time. When the undeveloped countries rely on the external capital, the decision of offshore financiers can determine the kinds of projects that will be funded, and it will not always be the case that the most highly productive projects are first in line to obtain whatever limited funds are available from the offshore sources. Don’t waste time! Our writers will create an original "The Roles That A Financial System Performs Finance Essay" essay for you Create order

The Use of Characterization and Symbolism in Fitzgeralds...

F. Scott Fitzgerald’s novel The Great Gatsby focuses on the corruption of the American dream during the 1920‘s. For the duration of this time period, the American dream was no longer about hard work and reaching a set goal, it had become materialistic and immoral. Many people that had honest and incorruptible dreams, such as Jay Gatsby, used corrupted pathways to realize their fantasy. People’s carelessness was shown through their actions and speech towards others. Fitzgerald uses characterization and symbolism from different characters and items to convey the corruption of the American dream. Fitzgerald expresses the corruption of the American dream through the use of characterization of different characters. Daisy is one of the few†¦show more content†¦Moreover, Jordan, a well known golf champion, but was almost caught with an unethical play . â€Å"At her first big golf tournament there was a row that nearly reached the newspapers—a suggestion that she had moved her ball from a bad lie in the semi-final round. The thing approached the proportions of a scandal†¦Ã¢â‚¬  Ergo Jordan was a fraud, and tainted of one of the essential factors of the American dream, hard work. In addition to her unsportsmanlike behavior, Jordan’s dream to be the best at golf was being led by immoral actions. Her appalling deeds do not affect her in in any case. â€Å"The sustained good driver/bad driver metaphor, through which Fitzgerald hints at standards of morality and immorality, is evident at virtually every turn of the novel:†¦Jordan Baker (whose name combines two brands of automobile from the 1920s) wears her careless driving as a badge of honor;† (Mangum) Jordan Baker has pride in her immorality and is gratified by her dishonesty. Through the means of characterization, Fitzgerald expresses Tom Buchanan as another immoral character. Tom is portrayed as an egotistical, hypocrite who advocates white supremacy. His hyp ocrisy is shown when he speaks to Gatsby, he conduct himself as a â€Å"high† class citizen but dwells as a â€Å"low† class citizen. â€Å"I picked him for a bootlegger the first time I saw him, and I wasn’t far wrong.† â€Å"What about it?† said Gatsby politely. â€Å"I guess your friend Walter ChaseShow MoreRelatedCorruption of the American Dream in The Great Gatsby by F. Scott Fitzgerald855 Words   |  4 Pages In the novel The Great Gatsby, F. Scott Fitzgerald gives the reader a glimpse into the life of the high class during the 1920’s through the eyes of a man named Nick Carraway. Through the narrators dealings with high society, Fitzgerald demonstrates how modern values have transformed the American dreams ideas into a scheme for materialistic power and he reveals how the world of high society lacks any sense of morals or consequence. In order to support his message, Fitzgerald presents the originalRead MoreChapter 1 Analysis of Th e Great Gatsby by Fitzgerald Essay1166 Words   |  5 PagesChapter 1 Analysis of The Great Gatsby by Fitzgerald The Great Gatsby- this title is merely an adjective or epithet for the main character of the story, which brings about the importance of characterization in the book. Fitzgerald has a rather unique style of characterization in his writing- especially in this book. His use of irony, strong diction and symbolism plays a significant role in conveying his certain ideologies about the people of this certain era, and theRead MoreThe Great Gatsby By F. Scott Fitzgerald1101 Words   |  5 PagesEnglish 1302 Paper #7 The Great Gatsby 7 May 2015 American Dream Realities In the novel â€Å"The Great Gatsby† by F. Scott Fitzgerald, the story of a man named Jay Gatsby is told through the perspective of Nick Carraway. Gatsby had a special plan for what he thought his life should consist of, and stopped at nothing to make sure that he rose above his poor roots into a wealthy, socially admirable status. With hopes of winning over the heart of his former lover, Daisy Buchanan, Gatsby took every measure heRead MoreRole Of Social Class In The Great Gatsby1050 Words   |  5 PagesFitzgerald was unable to engage with the upper-class socialites of powerful families, as he so greatly desired. 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Nick Carraway, the narrator, moves to a quaint neighborhoodRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay1247 Words   |  5 Pagestragic love story revolving around Jay Gatsby and his ambitious pursuit of happiness. Jay Gatsby, arguably the central character in the novel, perseveres and overcomes his poverty-stricken life. By keeping a low profile and participating in the illegal bootlegging of alcohol for several years, Gatsby acquires an immense amount of wealth and exhibits it, his grand mansion for example, in a hope to manifest a wealthy and respectable image. Fitzgerald intertwines Gatsby s mansion along with the residencesRead MorePsychology and Author’s Purpose in the Great Gatsby2923 Words   |  12 PagesPsychology and Author’s Purpose in The Great Gatsby It was 1931, six years after the publication of The Great Gatsby, when historian James Truslow Adams coined the term The American Dream (â€Å"The Epic of America†, 415). Yet, his was a new take on an old concept. F. Scott Fitzgerald did not have to wait for Adams to brilliantly propose that the ideal of social equality and the pursuit of Happiness is a dream like enterprise, which has little to do with reality (US 1776). In the 1920’sRead MoreJay Gatsby ´s Outlook on Life in F. Scott Fitzgerald ´s The Great Gatsby663 Words   |  3 PagesFitzgerald, author of The Great Gatsby, would most likely agree with the general philosophy of Jean-Jacques Rousseau on human psychology. In a nutshell, the view of Rousseau was simply that man is naturally pure and free, only to be corrupted by society and the outside world. In connecting Fitzgerald’s use of appropriate color symbolism to the two parts of Rousseau’s view, we can see how he (Fitzgerald) is describing the nature of man in general terms through the story of Jay Gatsby. The colors mainly associatedRead MoreThe Colors of Gatsby, F. Scott Fitzgeralds Famous Novel1640 Words   |  7 Pagesnovel, The Great Gatsby. 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In, The Great Gatsby, it becomes apparent to readers that Gatsbys behavior

The Revolution Of New Orleans - 1453 Words

A nineteenth century San Francisco song reads, â€Å"The miners came in forty-nine, the whores in fifty-one; and when they got together they produced the native son.† This sheds some light as to how long prostitution has been a part of America. Prostitution dates back to the beginning of colonization in the United States, but wasn’t considered a legal act. At the time the laws just didn’t acknowledge what a prostitute or the act of prostitution itself was. In 1721, the French government shipped eighty women to the colony of New Orleans that housed seven hundred men to promote marriage. Also, as a means to detour the men from having relations with the Native American women. However, the women sent were previous prostitution offenders in France,†¦show more content†¦Many believe the illegalization of prostitution today to be an antiquated view of the trade, and want to see it legalized. However, prostitution should not see legalization due to it will promo te more sexual unacceptable activities such as child prostitution, expand the sex trafficking trade, and escalate poor treatment to those in the trade. Legalization of prostitution will promote more sexual unacceptable activities such as child prostitution. It is estimated that about two million children are exploited in the sex trade yearly (Global Sex Trafficking Fact Sheet). Child prostitutes are considered safer than adults because many customers feel less likely to contract a STD due to their young age. Forty percent of the US adult prostitutes today say they were illegally trafficked into the trade as children. Males make up twenty percent of US prostitution population and averaged a starting age of fourteen. Women make up seventy percent and averaged the same starting age of fourteen (Prostitution Statistics You Have to Know). It is naà ¯ve to say that prostitution, illegal or legal, does not promote child prostitution. The trafficking and presence of child prostitutes has had known increases in countries where prostitution is legalized due to supply needing to meet demand. Victoria, Australia legalized prostitution in 1984 , and was found to have a dramatic increase in child organized commercial

Principles of Marketing free essay sample

Observed that higher ROI is earned by companies that are able to charge higher prices, most likely because of successfully differentiating their products and the firms that operate at cost advantage. There is seemingly a positive correlation between market share and ROI. The economies of scale, market power, and quality of management are some of the factors that make market share profitable.As market share increases, businesses are likely to have a higher profit margin, a declining purchase-to-sales ratio, decline in marketing costs as a argental of sales, higher quality and higher priced products. One of the mall determinants of business profitability Is market share. Businesses with high market share are considerably more profitable than smaller sizes rivals. ROI Indicates the profitability of a company.Large businesses have high rate of return because they have achieved economies of scale in procurement manufacturing, marketing, and other cost components. Small sized business focus more on customer relations while large sized businesses work on economies of scale. We will write a custom essay sample on Principles of Marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As the businesses grow, they eve away from the physical market. They cannot build their businesses around individual customers anymore, so they will have invisible customers in the market and they will try to meet the general (average of the) demands of such customers.Mid-sized companies have low ROI because as they are growing from the small sized company to a larger one, they try to hold on to the aspects that worked for them in the past without necessarily realizing that their old methods might not be efficient for them anymore; while also moving forward adapting to new needs which costs them more resources. We use the u-curve marketing tool to analyze the correlation between ROI and market size, that have been thoroughly discussed by many authors, marketers and finance analysts. A Curve gives the general trend of a particular industry.The curve is an exponential (hypothetical) line drawn as an average from the scattered plots In the graph. For our study purpose, we take the telecommunications industry and analyze its trend using 5 major telecommunications operator in France. The data and the graph are presented below: Company Locomotive Bogus SF Orange VINE ROI 38. 04% 19. 73% 155. 95% 58. 48% 31 . 06% U Curve for Telecommunications Industry guesses 120 Series 1 20 10 15 25 35 ere data has been collected from the financial statements from the annual reports for the year ended 2012 for the aforementioned companies.The ROI has been calculated manually as (Net The chart shows us that as the market share increases, the ROI also increases. In case of Bogus, the ROI is abnormally high considering its market size in comparison to SF and Orange which are the dominator of this industry, due to several reasons such as addition of newer technology to provide better quality services, huge expansion in international market; ND returns from other services of the company also has an important role to play.If En take more companies from this industry and plot them in the graph, the exponential line will remain unchanged; however, we will be able to see more clearly the positioning of these different companies in line with the industrial trend. We also need to consider that th e curve will not always take the shape of a U because the return on each industry varies as they are influenced by several factors relevant to that particular industry. TV. Samsung focuses on promoting TV in emerging economies in response to the expected rise in demand, with differentiated design and technology, including JIHAD TV, curved LED TV and large-sized TVs of over 60 inches and smart TV. As far as the product line getting broader, the product obtains bigger market share by meeting Ender demands as the market leader in a mass production industry, riding on the robust rising markets. It is Samsung biggest cash cow with not much potential to outgrow.Laptop: This product reveals the resilient growth in the competitive environment as customers normally have non-adhesive preference before they enter this market or plus shelf obtaining achieve the steady revenues, but its uncertain if they have more future tendency. Smart phone: The emerging markets and the successful launch of premium mobile phones in the global market popularize smart phone rapidly, which build the environment for stars. It balances the profit won in developing market and the de layed economic recovery as well as the increased competitions and expenses in developed markets. The result is more potential than better-performed position. Samsung strategy to apply high-tech to meet the market tendency is the good way to give more profit space and lengthen its product-life. Tablet: Samsung supplies touch screens to Apple for pad, Macro Pro, phone, and pod. It also manufactures the touch screens for its limited edition Galaxy tablets, which, combined with its technology, competes head-to-head with Apple and other tablets. As the screen is manufactured by Samsung itself, the cost for a Samsung tablet is obviously lower than an pad with the same quality screen.However, they have not shown any other advantage over their competitors yet. Printer: Because of the strong competitor such as HP in this product segmentation, Samsung printers are out there in the market to take shelf space in order to prevent competitors market growth. Disc Storage: This market is ruled by MIMIC followed by HP and Dell. It is a tough and tight market for Samsung. This product line of Samsung plays the role as Dogs in the market against the competitors.It will always run with red numbers on financial statements, however, will take precious valuable space in the shelf closing the market to other possible competitors. The Relative Market Share (ARMS) of the company in comparison to its competitors in the market in terms of potential/performance or ROI/market size is 1. 54/0. 89, suggesting that major players in a market tend to be more profitable than their competitors. . ARMS offers a way to benchmark a firms or a brands share against that of its largest competitor, enabling managers to compare relative market positions across different product markets.INNOVATION Innovation is the process when an existing item is used as the foundation to create something new, which is not necessarily very different from the original item, but has improved features, or is more useful in the environment it exists/operates in. Innovation allows business and firms to fill the gaps of demand and supply in the current market place by improvising what already exists. In order to analyze this tool of marketing, our group decided to use a Hair Dryer. A hair dryer basically has five components: the outer cover blower heating element motor power source problem and/or the inconvenience for the users of a hair dryer.On one hand, with an ordinary hair dryer, there is lack of human mobility while using the product. This reduce can only be used in a fixed where there is a power outlet; so the users have to stay in one particular place without moving to dry their hair with a dryer. On the other hand, users usually need to keep standing while using this product. As the length of the wire is limited, it may force the users to operate it in uncomfortable gestures. This is more difficult for the users who have long, thick hair as it will take them longer to complete the task. O improve the aforementioned drawbacks, we applied the innovation process. In order to innovate something new or better, one or more of the components must be moved from the original product, without drastically changing the product. It is important to remember that the function of an innovated product must always follow the form, which means that the functionality is less important than the form, because customers are generally resistant to changes and they evolve one step at a time, while technology leaps. Keeping this in mind, out of the five essential products mentioned earlier, we decided to remove the power source, so that the product has improved functionality and maintains its basic structure. Once the power source is removed, we added a rechargeable battery inside the Andre, with an in-built extension. Our end product would look like in the picture. After this innovation process, the dryer will still perform its core function dry hair; Introit any changes in the form; but it will have more flexibility in terms of human mobility.The user will be able to use the product in the bathroom standing right in front of the mirror, or in the balcony, etc. The users can charge the dryer and then use it in any place, in any gesture they feel comfortable in, without any obstacle. VALUE-CHAIN En have chosen a Music CD to study the value-chain. The music industry is a high- risk business. For those looking for a career in this industry; only a handful makes it to stardom. Music may be a hobby for few but those that make it big often battle record labels, music retailers and digital media in order to claim returns on what is rightfully theirs. In the making of a CD the key players are: the Composers, the Publishers, the Agents/Managers, the Artist, the Record labels, the Manufacturer, the Distributor, the Retailer, and finally the Customer. Each player brings their unique Indispensable capabilities that work together to complete the product. The roles of each of the key players are outlined below: Composers (lyricists musicians): are those who write the lyrics of the song and/or compose the melody. They also have the patent of their creations that could be sold compositions. Publishers: publish musical works of the composers and make it accessible to performing artists. Agents/Managers: act as an intermediary between the composers and the other actors to generate and negotiate contract opportunities, and to develop the artists and their repertoire. Artists (singers bands): are those who interpret/perform (sing) what the lyricists have written for them. Since music is intangible usually they are the image of the reduce. Some famous artists of the past decade are Iranian, Mine, Beyond, La Fine, La Chronicle and many others.Record labels: are the entities that finance, record, manufacture, promote and market the music. They are usually the ones running the show. Sony BMW music entertainment, Universal Records, Columbia Records are some of the largest record labels in the global music industry. CD Manufacturers: give physical visibility and shape to the music. They transform the diurnal music recording into solid object which is the CD itself. Distributors Wholesalers): are the connection between the Record Labels and the Retailers. They take CDC in bulk from the labels, warehouse them and ship them, on demand, mostly to the retailers. Principles of Marketing free essay sample The course content includes a study of the relationship between marketing and society, nature and functions of marketing, marketing management processes, marketing tools, the markets, and the consumers. Course Objectives The main goal of the course is to provide an overview of the basic principles underlying modern marketing theory and practice. It will provide participants with an understanding of the analysis that is necessary for taking marketing decisions, and the wide range of factors (and interactions of those factors) that need to be considered in the design of a marketing program. Students should come away with this course with an understanding of the marketing system and its role within the Malaysian economy and within an individual firm by studying how products and services are planned, priced, promoted, and distributed in order to satisfy consumers wants. Learning Outcomes Upon completion of the course, students should be able to: ? define and apply knowledge of the key marketing concepts. We will write a custom essay sample on Principles of Marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page ? explain how marketing decisions are influenced by environment, trends and developments. ? discuss the factors influencing consumer behavior. Please dress decently and appropriately (according to university’s dress codes) when attending classes. ? Group projects Assignments There will be group projects and assignments. For group project, work together with your group members and at the end of the project your group members will assess your contribution to the project. You are expected to do a group presentation before submission of written copy during the semester. Assignments will be uploaded in UNIEC. In class assignments must be submitted on the specified date otherwise you may be penalized for late submission. If you encounter any problem to submit assignments on the specific date, you are required to inform the lecturer within 2 days of the specified date. For any type written assignments given, the format of the paper should be as follows: ? A cover page with your details – Name, Student ID and Sections ( as registered in CMS) ? Font: Time New Roman , size 12 with 1. 5 spacing ? Include a reference page for every assignment that you submitted. ? Forums Students are required to participate in ALL 3 forums posted by the Course Leader and marks will be assigned based on the quality of the discussion. ? Accessing/ Checking UNIEC Virtual It is utmost important for students to access and check their UNIEC Virtual for any updates and information pertaining to the course regularly throughout the semester. Ignorance is NO EXCUSE. Examination Format Final examination will be a three hours-examination. The exam will evaluate your level of understanding and knowledge acquired in this course. The question formats may consist of multiple choice, true-false, short essays, and case-based problems. Week Topics Covered Overview 1 2 3 4 Topic 1: Marketing: Managing Profitable Customer Relationship Topic 2: The Marketing Environment and the Marketing Information Topic 3: Consumer Markets and Consumer Buyer Behavior Topics/Activities Remarks/ Deadlines Introduction. Class activities: Getting to know. Overview of course plan. Marketing: Managing Profitable Customer Relationship ? Definitions of marketing ? Basic concepts of marketing ? Evolutions of marketing ? Relationship marketing ? Marketing strategy and the marketing mix ? Marketing Challenges in the future Read. The Marketing Environment and Marketing Information ? Company’s Microenvironments ? Company’s Macroenvironments ? Marketing research process Read: Forum 1 ? Kotler: Chapter 3 4 ? Real Marketing 4. 2 ‘Tracking consumers on the Web: Smart targeting or a little creepy’. p 151 Class activities: ? Discuss reading materials Topic 2 ? Discuss ‘Prius: Leading a Wave of Hybrids’ case Consumer Markets and Business Market ? Consumer Buying Behavior ? Consumer Decision-making Process ? Factors Affecting Consumer Buying Behavior ? The Organizational Market ? The Organizational Buying Process.

Pre-Interview Essay Essay Example

Pre-Interview Essay Essay Pre-interview Essay 30/01/2013 I would like to follow the CELTA course for quite a few reasons. To begin with, and more importantly, I want to do the course so as to obtain the right qualifications for and English tutor. I think that the CELTA course can provide me, not only with the necessary teaching skills, but also with the highest knowledge of the subject. Moreover, if one already has the education and skills needed this course gives him the opportunity to keep up to date with the English language, because as it is widely known language, in general, keeps evolving and changing. Another important reason that makes me want to follow the course is the fact that CELTA diploma is recognized thru out the world. That is a great advantage as one has the opportunity to work at almost any country he desires. Needless to say that this is of great benefit not only to one’s teaching experience but to him as a person, as he will be able to broaden his horizons by meeting new educational systems and cultures. I believe that I would be a successful teacher of the English language because I am very interested in it, therefore, I would constantly try to enrich my knowledge around it and do my best to be up to date, not only with the language itself but with educational systems so that my students would get the best education possible from me. We will write a custom essay sample on Pre-Interview Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pre-Interview Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pre-Interview Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer I am of the opinion that you must love what you do so as to be good at it and teaching is what I love. Other than that, I feel that I am the kind of person that can pass his knowledge to the others. I am friendly and easy-going which makes people around me feel comfortable and able to trust me. On the other hand, I am very organized and focused on my goals, even a little bit of a control freak which I believe make me better at what I do and are some important qualities for a successful teacher.