Wengart Aircraft free essay sample

Wengart Aircraft Question 1: Driving and restraining forces toward acceptance of the TQM program at the top management level 1. No Programme and Project Change Management Office Larsen is trying to execute a big change by simply sending a memo to the heads, there is no proper planning and no well thought-out execution or implementation strategy which would have taken issue of psychological impact on the employees into consideration. 2. Not a learning organisation Wengart doesn’t seem to have interest in researching and learning from its competitors, there is no sense of urgency in the entire organisation. It is said in the case that one of Wengart’s big customers has sent a couple of letters to the management and it seems the issues were never taken seriously by Wengart management. 3. Lack of Strategic planning Wengart is literally going down; it’s just a matter of time before it hits the stage of bankruptcy. We will write a custom essay sample on Wengart Aircraft or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Clearly the vision and mission of the company is not translated into the day to day running of the business in meeting its core competencies as the supplier of Aircrafts, i. , Customer satisfaction, being proactive in meeting customers needs, committing to delivering to the shareholders, and ensuring that the end to end process of their products is stream lined, lean and mean to meet customers demands. 4. No Organisational improvement In Wengart it seems nobody cares what is happening out side their world, no interest in the global changes, they are told by the Government to adopt the TQM methodologies. Where are the business analysts, research eams, product improvement teams in Wengart? Those are the individuals that were suppose to have the company adopt the latest in business management and improve the production processes. 5. Poor leadership There is a very poor way of communicating changes, the leadership of Wengart is not taking and making appropriate measures in helping their employees understand the change at hand. Hence we see some kind of frustration on the employees thinking that their jobs will be online. This is/was the time that the visibility of top management should not be questioned, their commitment to their employees should come out at its best in trying times like this one, clarifying all the questions that might be raised relating to the TQM methods. 6. Poor Customer Relations Wengart has a very poor/weak approach when it comes to maintaining its customer relationships, in fact there isn’t any retention strategies and communications strategies. 7. No JIT TQM methods It’s clear from the case that there is no Just-In-Time delivery of products with the company to the customers which ties very closely with TQM, in essence, the two are inseparable to a larger extend. Question 2: Driving and restraining forces toward acceptance of the TQM program at the line management level 8. Job loses The line managers could be of the opinion that the top management is in the process of down sizing, hence the resistance. 9. No Clear directive There is no one from the top management who is well versed with this TQM, and the top management wants this to be implemented, there is no visibility of sponsorship to this initiative, in actual fact there is no point of reference should there be question from the staff. 10. No engagement by leadership There is no engagement with the larger community of employees of Wengart, the change has not been communicated as a benefit to the line managers and the employees. Thorough and proper protocols of engagement in term s of communicated the change should be followed; management must get buy-in from the employee community as opposed to telling them what to do. Passive resistance is adamant and to be followed by a greater chances of industrial action. 11. No Communication No proper communication was implemented to reach the general employees to put them in light, on the other hand killing all likelihood of having rumours about retrenchments. Question 3: The way management communicated the change program to the lower levels. Wengart management did not do a good job in communicating the change, they actually failed this project of implementing TQM by failing to create and implementing an awareness programme that would have created calmness and positivism amongst employees. The following could have worked best in preparing the communication of the TQM project to the employee. 1. The initial change message should be: Relatively brief – headline and just a few details. 2. They should have positioned the change as: A smart way to do business. 3. The communication should be from the perspective of: The management team making the decisions. 4. In managing resistance, they should: Try to bring resistance to the surface and Keep people focused only on the positive. 5. Make sure the communication plan is: Geared to the least-educated employee and Flexible enough to go with the flow. 6. Send messages designed primarily to: Build trust and positive feelings, Build trust and compliance, Build trust and commitment. 7. Be sure to tell your employees: Anything truthful that will keep them happy. . Generally, the best communication takes place: In small groups. 9. The best communication â€Å"style† is one that: Fits the situation. 10. In a conflict between culture and change: Successful implementation really depends on management’s determination. Question 4: Question 5: Recommendations for implementing the TQM program 1. Establishment of Programme and Project Change management office Larsen was suppose to appoint a proje ct team comprising individuals with expertise from different areas of the plant to work closely with consultant. Secondly, they were supposed to be tasked to investigate the allegations made by the customers about the quality of their products. Appointing one of the candidates with the greater influence on the work force and who has got interest in the TQM principles and methodologies. Appoint another team that will over look the entire change approach, the team be tasked to do a thorough study on the impact that the change would have on the individuals, the way they do things, look at the as-is process and try and alter it to have as little psychological impact as possible in merging it into the new process. Try and get buy-in from different influential individuals and stakeholders within the company. And most importantly, Larsen must have a direct contact with the two teams, both teams must have regular meetings to discuss their findings and have a planned and systematic approach as to how the change and the project is to be implemented. Fig. 1. Organisational value chain 2. Utilise the balanced scorecard to evaluate the impact of TQM. They should use the following key performance indicators for appraisals: Finance Economic value added Sales growth Cost reduction Grow revenue Maximised profits Customer Increase market share Accessibility Acquire and retain profitable clients Customer satisfaction Internal Processes Training and development Effective marketing programmes in segments Ensure compliance Product quality Stock turnover Job turnover Learning and growth Human resources development Employee retention Employee satisfaction Employee profitability Improved employment practices Leadership excellence

The Salic Law - Early Germanic Law Code and Law of Royal Succession

The Salic Law - Early Germanic Law Code and Law of Royal Succession Definition: The Salic Law was the early Germanic law code of the Salian Franks. Originally dealing primarily with criminal penalties and procedures, with some civil law included, the Salic Law evolved over the centuries, and it would later play an important role in the rules governing royal succession; specifically, it would be used in the rule barring women from inheriting the throne. In the early Middle Ages, when barbarian kingdoms were forming in the wake of the dissolution of the western Roman empire, law codes like the Breviary of Alaric were issued by royal decree. Most of these, while focusing on the Germanic subjects of the kingdom, were clearly influenced by Roman law and Christian morals. The earliest written Salic Law, which had been transmitted orally for generations, is generally free of such influences, and thus provides a valuable window into early Germanic culture. The Salic Law was first officially issued toward the end of the reign of Clovis in the early 6th century. Written in Latin, it had a list of fines for offenses ranging from petty theft to rape and murder (the only crime that would expressly result in death was if a bondsman of the king, or a leet, should carry off a free woman.) Fines for insults and practicing magic were also included. In addition to laws delineating specific penalties, there were also sections on honoring summonses, the transference of property, and migration; and there was one section on inheritance of private property that expressly barred women from inheriting land. Over the centuries, the law would be altered, systematized, and re-issued, especially under Charlemagne and his successors, who translated it into Old High German. It would apply in the lands that had been part of the Carolingian Empire, most especially in France. But it would not be directly applied to the laws of succession until the 15th century. Beginning in the 1300s, French legal scholars began attempting to provide juridical grounds to keep women from succeeding to the throne. Custom, Roman law, and the priestly aspects of kingship were used to justify this exclusion. Barring women and descent through women was especially important to the nobility of France when Edward III of England tried to lay claim to the French throne through descent on his mothers side, an action that led to the Hundred Years War. In 1410, the first recorded mention of Salic Law appeared in a treatise rebutting Henry IV of Englands claims to the the French crown. Strictly speaking, this was not a correct application of the law; the original code did not address the inheritance of titles. But in this treatise a legal precedent had been set that would thenceforward be associated with the Salic Law. In the 1500s, scholars dealing with the theory of royal power promoted the Salic Law as an essential law of France. It was used expressly to deny the candidacy for the French throne of the Spanish infanta Isabella in 1593. From then on, the Salic Law of Succession was accepted as a core legal premise, although other reasons were also given for barring women from the crown. The Salic Law was used in this context in France up until 1883. The Salic Law of Succession was by no means universally applied in Europe. England and the Scandinavian lands allowed women to rule; and Spain had no such law until the 18th century, when Philip V of the House of Bourbon introduced a less strict variation of the code (it was later repealed). But, though Queen Victoria would reign over a vast British Empire and even hold the title Empress of India, she was barred by the Salic Law from succeeding to the throne of Hanover, which was separated from Britains holdings when she became queen of England and was ruled over by her uncle. Also Known As: Lex Salica (in Latin)

The Spiritual Heritage of the Knights Templar Essay

The Spiritual Heritage of the Knights Templar - Essay Example The spiritual realization that we keep in ourselves is often mediated through strong religious personalities likes Buddha, Jesus, Moses or Mohammad. The awareness that he have about these religious leaders shapes our cultural beliefs. The true spiritual heritage, though, is not contained only in the books, history, monuments of stone or culture, but also in the love and sympathy we share for each other. The Brotherhood of the Knights Templars was precisely a self-conscious group of people who attained spiritual immortality through their great human expressions and protections of the heritage. Their story is so powerful that transformed their order into admirable human temple. The order of the Knights Templar is surrounded by mysteries and legendary stories. The religious crusades in the Middle Ages caused turmoil among the successors to the throne in Europeans countries and created a battlefield of faith too. The order is synonymous with the crusades of the Middle Ages and the emerge nce of the Religious knights. What most people remember about the Knights Templar are not their achievements and accomplishments but their tragic decline on Friday the 13th, in October 1307. The Knights Templars were a military order which was established to defend Christian pilgrims in Jerusalem in 1118. Two decades after the victory of the First Crusade which took place between 1095 and 1099 a group of knights commanded by Hugues de Payens proposed the Patriarch of Jerusalem to serve as a military force (Dafoe 2009). The original group was said to consist of nine people who had to protect Christian pilgrims who were travelling to the Holy Land to visit the temples sacred to their faith. Between 1118 and 1120 King Baldwin II granted the military formation quarters in a wing of the Royal Palace on the Temple Mount (Dafoe 2009). This place was among the holy structures which were presented by the priests of Jerusalem as the Temple of Solomon. "The Poor fellow-soldiers of Jesus Christ" became "The Knights as the Temple of Solomon" and subsequently known as the Knights Templars. Cistercian abbot was the first greatest contributor, who in 1127 issued rules and promoted the Templars. By rule, the Templars were not allowed to own properties personally, however this restriction did not apply to the Order as whole. So, those who were not able to participate in the order gifted land and other valuables as a sign of respect and honor to the group. Over the decades the Templars converted their humble start into the wealthiest of the Crusading Orders. Eventually, they gained the favour of the Church and the majority of the European monarchs (Dafoe 2009). Although the Templars were considered as the most powerful medieval military force the warrior-monks faced their tragic demise in 1307 when King Philip IV of France had the knights arrested and their assets seized. This controversial and unexpected destruction of the order ensured that the history of the Templars would be enveloped in mythical speculations. The legendary group was said to be arrested under the motiva tion of blasphemy, heresy, and sodomy (Dafoe 2009). Jacques de Molay - the Grand Master of the Knights Templar, and 60 of his senior knights were captured in Paris. After recanting the confession he made while being tortured, Jacques de Molay was burned at the stake in 1314. Generally, historians agree that the primary motivation of King Philip was greed rather than the genuine belief that the Templars were corrupt. Recent rediscovered Vatican archives showed that the Templars were innocent of the charges they were accused (Dafoe 2009). Over the centuries, the mystique around

Digital System Applications Essay Example | Topics and Well Written Essays - 2000 words

Digital System Applications - Essay Example Though, they can also be mechanical, pneumatic or even magnetic. Digital computers along with calculators, digital video and audio equipment as well as the telephone system which is the globe’s leading digital system are a few examples of the most familiar digital systems around the globe1. There are however various benefits that are obtained from digital systems. They have been mentioned as follows: The digital systems are mostly very convenient to design. The main reason is that in digital system only switching circuits are used which use the array that is high or low in which they lie and it does not take into account the exact value of voltage or the current. Moreover, it is very easy to store information in a digital system. It is carried on by certain special devices or circuits which can grab digital information and retain it for as long as necessary. In addition, the mass storage of the techniques can store billions of bits of information in a relatively small physical space1. It is easy to maintain accuracy and precision throughout the system because once a signal has been digitized the information contained by it does not deteriorate as it progresses. The operations in a digital system can also be programmed. It is easy to design the digital system whose operations are managed by programs (a set of stored instructions). Digital systems are also less affected by noise. Spurious fluctuations in the noise are not as critical in a digital system as the exact volume of the voltage is not that important as long as the noise does not stop individuals from distinguishing a high from a low. More digital circuitry can be fabricated on an Integrated Circuit (IC) chip. Even though analog system has also been benefited from the massive development of IC technology, its relative complexity and also the usage of the devices cannot be economically integrated. This limitation has prevented the analog system from obtaining the same degree of integration as that of the digital system1. There are very few limitations which are inherent in the digital system. The two biggest among them are as follows: Firstly, most of the physical quantities are analog in nature and therefore these quantities are mostly the input and the output that have been monitored, operated on and controlled by a system like temperature, pressure, flow rate, liquidity level, and velocity among others. These quantities can be expressed in the digital way when there is a need to make it more precise and specific. However, a digital approximation is generally made in the analog quantity. Secondly, the other limitation is that the whole world is analog and as a true fact processing digitalized signals indeed takes a very long time1. In order to take advantages of the digital techniques when dealing with the analog inputs and outputs the four steps which must be followed are as follows: 1. The first step includes converting the physical variable to an electrical signal (analo g). 2. The second step is transforming the electrical (analog) signal into the digital signal. 3. The next step that follows is processing or operating on the digital information. 4. The last step is converting the digital outputs back to the real world analog form1 With

Business Plan For Patel Electric Scooter Marketing Essay

Business Plan For Patel Electric Scooter Marketing Essay PATEL Electric Scooters will offer quality used electric scooters and electric scooter parts to a growing market of electric scooter hobbyists. PATEL Electric Scooters will sell new and second-hand electric scooters as well as accessories, such as jackets, boots, jeans, helmets, waxing products, childrens clothing, and spares. It will also repair and service electric scooters. Additional services such as insurance may be provided. Why are electric scooters better than gas ones?  · Environmentally Friendly: Zero tailpipe emissions. Save the planet!  · Lower Operating Costs: Approximately 1/20th of gas equivalents. And since gas prices continue to rise, this gap will only widen. Plus, most electrics require little or no maintenance.  · Quieter Usage: Electrics are extremely quiet, with no loud noisy engine, which means they can be used in areas which require quiet, such as corporate walkways between buildings of an office campus.  · Cleaner Operation: No gas, fumes, or smokes to deal with. Youll smell better.  · More Reliable: Fewer moving parts for less maintenance and less that can break.  · Reduced Oil Dependence: The more electric motors we use, the less we depend on gas motors, and hence the less oil your country depends on. In the beginning, Patel electric scooters will offer excellent value for the first scooters. These will not bust the customers budget as 50 to 75 percent of the costs for repairs and modifications will be reduced due to experienced riders and the quality parts that will be used. Sales of scooters continue to rise as they are seen as an answer to many traffic problems; they take up less space on the road, emit fewer harmful gases and are far cheaper to run than cars. Demand for touring and specialist scooters has also increased. Traffic schemes, which allow electric scooters, mopeds and motor scooters to use their own lanes to ease congestion, are likely to become more widespread. PATEL Scooters will specialize in scooter rentals for leisure and corporate travelers at discount prices. PATEL Scooters will offer a rental rate that is guaranteed to be the lowest among all scooter rental companies. This is PATEL Scooters commitment to customer satisfaction. Scooters are more efficient then cars in many ways: they have better fuel efficiency, go at low maintenance and have lower operating costs .And also the insurance is available for a cheap price of $30-$50 a year. The targeted customers for business will be about 125000 students from Connecticut State (USA). And so the word of the customer service will eventually spread There a lot of students who use the public transport to due the problem of finding parking spaces. As the public transport offer very few options we are expecting the economical moped and car services will come into action very quickly. There are a lot of students who cannot afford to buy a car or moped but they can afford to rent a car or a moped for $50 a month or can chip in for to rent one car together. Connecticut Scooters would purchase used scooters for less than $1,000 and lease them out. Patels connection with the electric scooter community and the growing demand for quality used electric scooters and electric scooter parts will make PATEL Electric Scooters one of the most popular shops in the city. Objectives The objectives of PATEL Electric Scooters are: Capture the majority of the used electric scooter business in the Connecticut State. give a good quality service for less. â‚ ¬Ã‚  a survey will be conducted for measuring customer satisfaction; repeat customers will be the targeted customers for surveys. Primary goal will be to achieve 45% of profit margin in first two years. Mission The mission of PATEL Electric Scooters is to become the primary resource for used electric scooter parts in Connecticut. Ways of Success The key ways of success for PATEL Electric Scooters are: Repeat customers Satisfaction. Maintaining the price, quality and time beyond customers expectation. Joining experienced professionals and putting them together to work in a team. Secure and busy location near by University. As supplier play main role in any business, so establishing a supplier network become a necessity. Somehow business also depends on employee moral behavior, so rewarding them at their success, is a step ahead in customer satisfaction direction. Company Summary PATEL Electric Scooters will offer quality used electric scooters and electric scooter parts to a growing market of electric scooter hobbyists. The shop will purchase used and damaged scooters as well as used electric scooter parts. Company Ownership PATEL Electric Scooters is owned by Sumitraben Patel Start-up Expenses A electric scooter sales, repair and servicing business costs will vary considerably, depending on services provided. By selling electric scooter parts, riders who undertake their own repairs will be attracted. The premises must be big enough to display several large scooters plus accessories. An existing business could be purchased, with established reputation and customer goodwill, etc. Electric scooter Trader Directory lists suppliers of machines, components, spares, auctioneers, etc, with contact names and addresses. Initial and ongoing costs could include: A range of electric scooters, scooters, mopeds, etc. A large range of accessories, clothing, spare parts, etc. A tool kit ($300-$700). Spot welder ($200). Paint stripping equipment (from $50). Other equipment, e.g. scales ($250), brake tester ($3,700-$4,750), headlamp tester ($495). Electric scooters lift ($520-$1,300). Paddocks stand ($150). Tire fitting equipment, e.g. tire changer ($1300-$1600), wheel balancer ($1500-$1900). Mig welder (from $350). Manuals. Promotion. Staff. Insurance. Start-up Summary Sumitraben Patel will invest and also secure a $20,000 loan. The focus of the initial inventory will be on engine and electrical parts. The source of these parts is electric scooter hobbyists who sell the parts in order to purchase upgrade parts for their own electric scooters. The following table and chart show projected initial start-up costs for PATEL Electric Scooters. Legal $1,000 Stationery etc. $500 Insurance $500 Rent $1,000 Display Equipment $3,000 Expensed Equipment $5,000 Total Start-up Expense $11,000 Start-up Assets Needed Cash Balance on Starting Date $24,000 Start-up Inventory $45,000 Total Assets $69,000 Total Requirements $80,000 Funding Investment Sumitraben Patel $80,000 Total Investment $80,000 Total anticipated annual turnover for first year: $250,000 Total anticipated annual net profit: $112,500 Products We believe it is important to have quality electric scooters at a low cost, and will back each cycle with a 30 day limited warranty. Our company will make a profit by generating sales. It will provide job satisfaction and fair compensation to its employees, and a fair return to its owners. Hard work and performance is rewarded through bonuses and commissions. Job satisfaction is very important for employees and owners; we will create a work environment that is enjoyable and profitable for all. Why are electric scooters better than gas ones?  · Environmentally Friendly: Zero tailpipe emissions. Save the planet!  · Lower Operating Costs: Approximately 1/20th of gas equivalents. And since gas prices continue to rise, this gap will only widen. Plus, most electrics require little or no maintenance.  · Quieter Usage: Electrics are extremely quiet, with no loud noisy engine, which means they can be used in areas which require quiet, such as corporate walkways between buildings of an office campus.  · Cleaner Operation: No gas, fumes, or smokes to deal with. Youll smell better.  · More Reliable: Fewer moving parts for less maintenance and less that can break.  · Reduced Oil Dependence: The more electric motors we use, the less we depend on gas motors, and hence the less oil your country depends on. Electric scooters are more preferable because they:  · Scooting desires are fulfilled;  · Easy and quick, fun making local errand; Environmental friendly while saves some bucks; Convenient point to point transportation; Solves problem of parking and helps with shortcuts; Brings more fun and freedom in ones life. In comparison to gas-powered scooters, electric scooters bring better advantages for transportation as well as recreation. Comparing to gas-powered scooters, electric scooters are allowed in train plane bus etcà ¢Ã¢â€š ¬Ã‚ ¦ Reduction of Noise as well as air pollution. Maintenance is lowered due to use of simple electric motors. Quick and better response when starting or climbing on hill. Many times electric scooters are purchased as a toy, still they have long life as transportation. 1.(a) rules of safety while riding scooters.  · Riders do no duck out of the traffic irresponsibly.  · Friends should not let friends ride scooters when drunk.  · Riders should not ride at high speeds on the sidewalk.  · People should not let inexperienced riders ride soaped-up scooters.  · Riders should keep in mind that pedestrians always have the right to pass first.  · Responsible parents should be sure that their children wear proper safety gear when riding scooters. PATEL Electric Scooters offers the following products: Used Electric scooters: These cycles have been inspected and occasionally reconditioned in order to offer the customer the best value. Used Parts: These quality parts include engine parts, bodywork, gas tanks, electrical parts, frame, and chassis wheels and brakes. Used Electric scooters We will have at times 20 to 50 used electric scooters. Electric scooter crash repairs PATEL Electric Scooters offers a complete range of electric scooter crash and damage repair services: Fuel Tank Repair Damaged fuel tanks dent will be repaired by using needed stud gun which welds dent area with draw pins, with the use of side hammer the dent will be pulled, by these way it makes possible to remove dent without drilling or filling. After that area will be cleared by a thin coat of glazing surface, block sand, and then high premier quality coat will be added. When it dries, tank gets ready for wet sand and final base color coat which gives a perfect finish. Plastic Repair and Welding. We will Repair plastic body parts that are costlier, like parts having scathes, cracks etcà ¢Ã¢â€š ¬Ã‚ ¦ plastic welder and rods will be used of best quality to repair cracked parts. Surety for quality We get hundred percent guarantees when the parts are perfect. And there will be no sign of damage. We will occasionally be able to repair damaged race fiberglass. We will recommend replacing the with new parts if the body work has moderate to heavy damage. parts. It takes hours get a heavily damaged part into the right shape so that it can be painted. And if the job is not dome properly the paint will look ugly and we are very keen on having a good painting job done. The money spent on the repair of a heavy damaged part will be twice the cost of a new part and secondly the part will always have the mark of the crash or the signs of hairline cracks around the mounting holes. The cost to repair a less damaged part is  ¼ the cost of a new part. In such cases we recommend to get it repaired rather than replace it. Electric scooter Insurance Repairs We will handle insurance repairs and claims to get your electric scooter back in perfect shape. All repairs will be done using factory OEM replacement parts where needed. Pick-up will be available by appointment. Electric scooter Insurance Repairs and Claim Handling PATEL Electric Scooters will work with you and your insurance company. We handle everything from writing your repair estimate and handling your insurance claim to picking up your crashed electric scooter. The insurance repair process will work as follows: Once an scooter arrives at the Patel electric scooters it will be inspected for any crash damages and a detailed written document will be made that will cover all the all the damages that occurred before the scooter arrived. We call the insurance company once the estimate of the repairs is complete they will then send an adjuster to our shop to compare our estimate to theirs. Once the estimate has been approved by the adjuster and gives the approval for the estimate after that only will the insurance company sand us the payment for the Upon approval of the estimate by the adjuster, he will submit approval of payment to the insurance company. Factory oem replacements will be ordered for every part that need replacements for the scooter to get ready for re assembling when the the new parts arrive. Market Analysis Summary The traditional customers of a electric scooter retailer are young males. The number of riders taking basic training has risen, largely due to an increase in the number of older riders (25+). They may or may not have had scooters before, will buy for leisure purposes and also tend to buy higher price scooters which have higher profit margins for the retailer. They will be car owners, and being used to service from the car market, will want to buy from clean, smart dealerships. Higher prices could be charged, as they will generally be willing to pay for a high level of service and will have a higher disposable income to spend on accessories. Women are an increasingly important customer group, as the number of female riders rises. Customers are becoming more demanding of good service, back-up and information provision, so keeping ahead of the competition will involve rigorous training for employer and staff in order to keep abreast of new technology in the market. Only a small proportion of the population owns a electric scooter, therefore there is still a large potential market for sales. The number of full electric scooter licenses held in this country far exceeds the number of scooters on the road, so it is not essential to target new riders. It may be possible to persuade lapsed riders to take up the hobby again. There is also a business sector. As roads become more clogged, car speeds in cities are decreasing significantly, and a electric scooter courier industry has developed. In such conditions scooters are substantially faster. The police and paramedics have begun to use more electric scooters for the same reason. A shop could develop a relationship with a commercial or public sector customer, taking on supply and upkeep of a fleet of scooters. Some of the larger electric scooter dealers have suffered over the last year as consumer demand has decreased. Electric scooter dealers usually have multi-franchises; links with several manufacturers rather than selling the product of one manufacturer, as happens in the car dealership market. However, developing links with a manufacturer can be very difficult. Manufacturers are trying to increase profits, and this usually means developing and assisting existing successful franchise outlets. Most areas are now well covered for dealerships. Competition also includes the car market. Despite environmental concerns, for most people the car is still the first choice for independent travel. Over the past ten years, riding has developed an entirely new customer base among baby boomer men, ages 40 to 65. Last year, electric scooter sales for this age group were twice that of young men, ages 18 to 25. These two groups represent 80% of electric scooter sales. In Connecticut State, electric scooter sales exceeded $36 million in 2009 and sales are predicted to grow by 10% this year. The demographics suggest that there is a large market for used electric scooters and electric scooter parts, especially among experienced scooters. This is particularly important because the experienced customer will seek out a shop where the owner has a reputation for quality and service in the electric scooter community. Market Segmentation PATEL Electric Scooters will focus on two customer groups: Male baby boomers, ages 40 65. Young men, ages 18 25. Competitive Comparison The suppliers have the lot of power in negotiating and setting of the prices of the products on the shop. This is a fact that the suppliers earn the most money form these kind shops and companies. It is consolidate that the repair industry have the deepest pockets and a a limit numbers of substitute customers. Finally there are the only most important suppliers to Connecticut electric scooters industry. Market Trends The market demand for electric scooter sales, repair and service industry has been relatively stable over the past decade. However, the average price per scooter has seen a steady increase, especially within the last five years. These more expensive scooters have, on average, much higher repair costs per vehicle than any older scooters. This has upset the short-term equilibrium of the industry and given incentives for new firms to enter the market. Strategy and Implementation Summary The location of a electric scooter sales, repair and services business is very important in attracting customers. A site close to the centre of town will be easily accessible to potential customers in all areas of the region. Being located near public transport routes will make it convenient for customers to use alternative forms of transport while their electric scooter is being serviced. Early and evening opening hours will accommodate those customers who need to drop off their electric scooters on their way to work, or collect them afterwards. Good presentation of the shop and staff will be useful for attracting repeat business. Neat premises and helpful, friendly staff will instill confidence in customers and further promote the business through word of mouth recommendation. To target customers in the local area, advertisements can be placed in local publications. Listings in directories will be useful, e.g. the Yellow Pages. Advertising monthly special deals on certain types of repair work in the local newspapers, is another option. Some parts suppliers offer promotional support programs for independent garages in return for stocking only their products. Often these packages include signage, point of purchase support material as well as advertising support. An increasing number of businesses are advertising their services on the Internet. Competitive Edge Sumitraben Patel, owner of PATEL Electric Scooters is one of most respected and best known Business man in Connecticut, she also own three motels in different parts of United States. Marketing Strategy PATEL Electric Scooters will establish and maintain close links with a electric scooter rider training company. Licensing requirements mean most learners will look first for a rider training company; they may not approach a dealer until they have passed their test. A good reputation is essential. If the business establishes a reputation for a friendly, knowledgeable and helpful service, new riders (including women and older riders) will be encouraged to trust and buy from it in an ongoing relationship. There are many electric scooter exhibitions and festivals; these are a good place to meet customers and others in the trade. Advertising will be undertaken according to the target market. The majority of active motorcyclists in the US read a electric scooter magazine all of which have a Product and Services Guide, plus adverts from dealers. Listings in the Yellow Pages and local business directories will be worthwhile. Local electric scooter clubs will be contacted to inform them of the services. Sales Strategy PATEL Electric Scooters will open with a Customization Show and Competition. During the first month of operation, PATEL Electric Scooters will offer a 15% discount on all purchases over $50. Sumitraben will also offer a standard 10% discount to members of the citys seven electric scooter organizations. Management Summary Bhagvat Patel will manage the daily operations of the shop under sumitraben patels supervision. Yakub and zahgir are two motorcyclist specialist, will be handling all repairs, where there salary will be 1250/month for each. Besides Sumitraben Patel, PATEL Electric Scooters will have three additional employees. Strategic Direction SWOT Analysis This is a summary of the businesss most important strengths, weaknesses, opportunities and threats. Strengths of the Business Excellent quality product Which means that Adds to reputation. Good management skills. Which means that Well run business Good ability to extract information. Which means that Can control the business.- Weaknesses of the Business New Player. Which means that Credibility problem may affect initial sales Lack of systems Which means that The Company needs to develop systemised operational sales techniques or sacrifice profits Opportunities in the Marketplace Add-on products such as ** Which means that A potentially enormous market for PATEL electric scooters to tap into. Growing market segments. Which means that PATEL electric scooters should target these segments. Threats in the Marketplace Increasing supplier prices. Which means that Resulting in reduced profitability. Declining size of the ** segment. Which means that Need to focus on growing segments to spread the companys portfolio The Actual Plan (annually) Business Objectives Corporate Objectives (Goals) Short Term Corporate To achieve a sales level of $250000 To achieve profit level of 45% Marketing Objectives (Goals) {your product} #1 Segment: To achieve sales to $30000 #2 Segment: To achieve sales to $60000 #3 Segment: To achieve sales to $70000 #4 Segment: To achieve sales to $90000 New Products To evaluate and launch new products or services which will turn over $120000 in the first year. Other Objectives (Goals) To not exceed a marketing budget of $4800 To not exceed a payroll budget of $42000 To not exceed a general overhead budget of $21360 The major task objectives for each area of the organization, together with responsibilities and timings are detailed in the Roll-Out Plan. Marketing Plan MARKETING OBJECTIVES Sales Objective To achieve sales by 45% Sales Objectives by Market Segment. #1 Segment: To achieve sales to $30000 #2 Segment: To achieve sales to $60000 #3 Segment: To achieve sales to $70000 PROMOTIONAL STRATEGIES Print Advertising Develop a corporate brochure. Advertise in local publications Advertise monthly in magazines that are specifically targeted to the ** and ** segments. Advertise monthly in magazines that are aimed at the general industry. Lead Generation Program Conduct monthly on-going lead generation program. Send out monthly direct mail leaflets with response coupons. Qualify leads and make appointments by using telemarketing staff. Centres Of Influence Program Personally contact at least ten potential partners each week. Produce a monthly newsletter that shows examples of (your products) and how customers have benefited from using them. PR Program PR release to be initiated each month to various trade journals and magazines. Sales Force Employ telemarketing staff. Implement a new structural program for the sales force, allocating sales reps to accounts and segments rather than area. Organize training program to be implemented. Lost Customers Contact monthly all past customers that have not re-ordered to ask why not and see whether we can win back their business. Follow up Enquiries Contact all enquirers monthly and determine if they have purchased from a competitor and, if so, why. Existing Customers Follow up all new customers two weeks after they purchase to ensure they are satisfied with the product. Send quarterly newsletter to existing customers to keep them informed of our other products. Try and up-sell all enquiries for our standard range to our premium range. Sales Promotion Develop an ongoing sales promotion to target existing customers. GENERAL MARKETING STRATEGIES Competitor Profile Keep updated competitor profile. Marketing information system Document on every enquiry How did you hear about us? Document on every order How did you hear about us? Produce monthly sales reports by product, by market segment, by territory and by sales representative. Financial Plan FINANCIAL Next Years Objectives Net Profit To achieve forecast net profit of $112500. Budget To not exceed the following expense budgets. Marketing Budget $ 4800 Payroll Budget $ 42000 Management Overheads $ 21360 FINANCIAL STRATEGIES Cash Flow Eliminate cash shortage in the traditional tight periods of December to January Collection Days Reduce the average collection days from 30 days to 15 days. Payment Days Maintain payment of bills, on average, to 20 days. Expenses Develop and implement new policies on approval and signatories on expenses. Leases Pay off the existing lease on PATEL equipment, thus reducing the monthly financial burden. Wages Pay all wages on a monthly basis instead of weekly. Inventory Improve the number of stock turns to 30000 a year. Rent Negotiate new terms on the premises and reduce existing payments by 10% Organizational Plan ORGANISATIONAL AND MANAGEMENT Next Years Objectives Budget To not exceed the payroll budget of $42000 HUMAN RESOURCE STRATEGIES Organizational Draw organizational chart. Develop incentive scheme related to job requirements. Policies and procedures Develop policies and procedures manual. Employ telemarketers. Training Carry out training needs analysis. Morale Install suggestion box. Organize monthly meetings to follow up tasks

El Cid and Kracauer’s Mass Ornament :: Medievalism Kracauer Film Cinema Movies

The numerous historical films that merely illustrate the past are attempts at deception according to their own terms. Since one always runs the danger, when picturing current events, of turning easily excitable masses against powerful institutions that are in fact often not appealing, one prefers to direct the camera towards a Middle Ages that the audience will find harmlessly edifying. The further back the story is situated historically, the more audacious filmmakers become. They will risk depicting a successful revolution in historical costumes in order to induce people to forget modern revolutions, and they are happy to satisfy the theoretical sense of justice by filming struggles for freedom that are long past.1 Kracauer’s analysis of the historical film culminates in a dismissal of historical, and thereby factual, efficacy. In this circumstance, the period piece can assume an earlier time frame as a departure from the burden of accuracy rather than an acceptance of it. Academic records indicate that El Cid (dir. Anthony Mann, 1961) ignores much of Rodrigo Dà ­az de Bivar’s factual exploits as a warrior for hire, fighting more often for compensation than any religious or moral certitude. Why, then, was this character’s story so appealing as a platform for a historical epic film? El Cid’s historical ambivalence suggests that it’s story is more appropriately detailed for potential aesthetic achievement than realism. Kracauer begins describing the aesthetic condition of the mass ornament as a reference to the Tiller Girls, a performance group based on visual uniformity. He focuses on their performance of emulation and repetition, through which they are â€Å"no longer individual girls, but indissoluble girl clusters whose movements are demonstrations of mathematics.... One need only glance at the screen to learn that the ornaments are composed of thousands of bodies, sexless bodies in bathing suits. The regularity of their patterns is cheered by the masses, 1 This passage is taken from Siegfried Kracauer’s essay â€Å"The Little Shopgirls Go to the Movies.† themselves arranged by the stands in tier upon ordered tier.2† Already, there is an allegory bridging this performance art with the cinema. The masses are clearly the film’s intended audience gathered in a theater, which composes the modern medium for the cinematic ornament. The film’s actors become the performative aspect of this equation, wherein their acting and involvement in a character role, no matter how important, is meager and unnecessary without the remainder of the operative whole. The film opens with a revelatory glance at this phenomenon, as Rodrigo carries a cross through an empty landscape. In retrospect, his great battles and leadership are abstract and ineffectual without the massive army of followers. As the stand-in Christ figure, he showcases the absence of the epic’s ornament: a solitary figure,

Objectives Project Essay

Project termination can happen for many reason some out of control of the project managers. If the project is successful or not successful you have to ensure that many task are complete to terminate the project. Our project is going to be successful and when the project is complete will be sure that all final task will be closed out properly. There will be a proper termination of the project making sure that it ends effectively and efficient. At the ends of the project the following task must be completed the project will be complete, it will be delivered and accepted by the client, a finalized report will be prepared, all bills will have been paid and invoiced to the client, all resources will be returned to the proper places, all documentation for the project will be stored in the proper manner, and the project books will be properly closed. The methods that we are going to use to ensure that the project met its objectives is by using retrospectives. While conducting the retrospectives we will evaluate many sections from the project context and descriptions, the project timelines, and evaluations of what is going right and what went wrong throughout the project and how to prevent those issues in the future. By evaluation where the project had issues and coming up with a solution will better provide us an example of thing to avoid in the future. There are six main criteria that will be reviewed to the fullest to determine the success rate of the project. The first criteria is the schedule, was the project completed in the proper time frame if it was not what was the issues that caused the project to take longer to complete to be successful. The second criteria is going to be cost. Was the project completed under budget, on budget, or over budget and if over budget what was the cause of being over budget. The third criteria would be product, was the product satisfactory and meet the need of the client. The fourth criteria is use, was the project implemented and used for its original purpose and was it function able. Fifth criteria being value, was the project and overall success. The last criteria is going to be learn, what was learned throughout the project, should have there been changes that could have been made to make the project more successful. Reviewing all six of these criteria will ensure that our project was successful on our part and that our client is also satisfied.